McCauley Marketing Services located in Norcross, GA (outside of Atlanta) is a full-service marketing and public relations company that specializes in constructing, implementing, and maintaining fully-customized marketing plans. We have a diverse staff of professional graphic designers, computer programmers, and creative writers that cater their skills to best meet your company’s needs. McCauley Marketing Services is a results-based company with ten years of experience in representing clients in every industry from Health Care to General Contracting.
Elizabeth (Beth) McCauley, President of McCauley Marketing Services
With a degree in management (marketing) from Georgia State University and nearly 30 years of communications and customer relations experience, Beth represents a diverse clientele from across the nation with her full-service marketing, advertising, and public relations company, McCauley Marketing Services. With 25 years of experience in the healthcare and fitness industries alone, Beth specializes in the management of medical practices and is dedicated to advancing quality medical care. Her team of professionals provides responsive website design, SEO, SEM, blog writing, graphic design, and overall marketing strategy out of their Norcross, GA agency office.
Additionally, Beth has volunteered her time to co-develop Life After the Fight, a social-media based interactive business directory for breast cancer survivors. She also serves on the board of directors and secretary of the Telly Award-winning Pink Ribbon Story Foundation, 501(C)(3) an Atlanta-based network of breast cancer survivors helping others heal through a digital catalog of narratives: America’s Breast Cancer Memoir.
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One of the most important aspects of writing for marketing and public relations is tailoring your work to the right audience. In most cases, your audience is potential customers (although sometimes you might be primarily targeting a specific demographic or group of them). A press release, on the other hand, is created for the purpose […]
Why is it that people put so much effort, time, and money into appearance? Because we want to present the best versions of ourselves from the very first impression. The same is true in business, and all the elements of your company’s “appearance” (logo, website, brochures, office design, etc.) make up your brand. But sometimes, […]
Getting an efficient, informative, and attractive website launched is a huge step in your company’s marketing process. These days, the web is the first place most people turn to for information, and you want your business to be easy to find, in a way that also leaves a great first impression. The journey toward getting […]
From web design and on-line search engine optimization to public relations and customer reputation management, a modern marketing company like McCauley Marketing Services has to perform a variety of different tasks, but many hinge on the work of the humble copywriter. Because they are responsible for writing, proofreading, and editing everything that people hear or […]
For nearly twenty years, the experienced marketing professionals at McCauley Marketing Services have helped clients in the health care industry and beyond to construct, implement, and maintain customized marketing plans and in that time we have come to truly appreciate the importance of reputation management. No matter what business you may be in, or what […]
The world of marketing can be complex and fast-paced, which means that people often need to be able to express detailed and complicated ideas quickly, particularly when it comes to specialized fields like social media and internet advertising. This constant need for efficient communication has spawned a whole lexicon of acronyms that are used every […]
Here at McCauley Marketing Services, we spend a lot of time sorting through stock photos. Finding the right image to accompany a blog, social media post, newsletter, or other project can be a great way to capture the attention of whomever it is that you want to engage with your content. Though stock image libraries […]
A huge part of growing any business is attracting potential new customers or clients to your website. And these days, people are far more likely to find your site via a search engine than by any other means. That’s why it’s so important for your business website to have a healthy presence on the most […]