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One of the most important aspects of writing for marketing and public relations is tailoring your work to the right audience. In most cases, your audience is potential customers (although sometimes you might be primarily targeting a specific demographic or group of them). A press release, on the other hand, is created for the purpose […]
Why is it that people put so much effort, time, and money into appearance? Because we want to present the best versions of ourselves from the very first impression. The same is true in business, and all the elements of your company’s “appearance” (logo, website, brochures, office design, etc.) make up your brand. But sometimes, […]
Getting an efficient, informative, and attractive website launched is a huge step in your company’s marketing process. These days, the web is the first place most people turn to for information, and you want your business to be easy to find, in a way that also leaves a great first impression. The journey toward getting […]
From web design and on-line search engine optimization to public relations and customer reputation management, a modern marketing company like McCauley Marketing Services has to perform a variety of different tasks, but many hinge on the work of the humble copywriter. Because they are responsible for writing, proofreading, and editing everything that people hear or […]
For nearly twenty years, the experienced marketing professionals at McCauley Marketing Services have helped clients in the health care industry and beyond to construct, implement, and maintain customized marketing plans and in that time we have come to truly appreciate the importance of reputation management. No matter what business you may be in, or what […]
The world of marketing can be complex and fast-paced, which means that people often need to be able to express detailed and complicated ideas quickly, particularly when it comes to specialized fields like social media and internet advertising. This constant need for efficient communication has spawned a whole lexicon of acronyms that are used every […]