Spring is a great time to renew your mind, surroundings, and your business and marketing plans. In order to be the most effective in your field and deliver the results your clients desire (in turn creating the return your business deserves), it’s important to properly categorize, organize, and consolidate. McCauley Marketing Services offers suggestions on prioritizing your organizational efforts as we head into a new season.
Rid yourself of excuses. If all advice you’ve been given recently is matched by an excuse as to why you can’t revamp you’re business or marketing plan, it may be time to take a step back and evaluate. Reinvest in your business and find ways to overcome whatever hurdle thrown your way, financial, managerial, or otherwise. Find the solution and stick with it long enough to be able to analyze it’s success. Stay focused.
Tidy up—literally. Physically de-cluttering your desk can relieve you of a lot of unnecessary stress. Reminders here and there are fine, but once something becomes irrelevant, toss it! File away business cards, notes, and miscellaneous documents in a searchable, organized manner.
Clean up social media profiles. In today’s digital landscape, social media marketing is an imperative aspect to success. If you’re handling your own, post consciously and tailored to your target demographic. As for your personal or company LinkedIn pages, make sure your profile is complete. Make as many meaningful connections as possible (always reach out with a short personal invitation), write a keyword-loaded summary, and ask colleagues to write positive recommendations for you.
Control your inbox. For many people, a pileup of emails can become a thorn in their side rather than a means of effective communication. Clean it up continuously to save yourself the hassle of spending hours categorizing. Save important e-mails and addresses, unsubscribe from newsletters that have become unnecessary, and move on.
Shape up your to-do list. If something has been lingering on your to-do list for far too long, consider what’s most important. For example, contemplate all the things that compete for your time, and decide what needs immediate attention and what can be addressed later. If you have too many things vying for your attention, make it a point to narrow down your focus and make a timeline for when projects need to be completed. Stop beating yourself up for not getting to every superfluous task immediately.