Educational

Healthcare on Social Media: Setting Up the Basics

While some argue that healthcare doesn’t have a place on social media, we beg to differ. If you desire a branded practice with a distinct online voice that represents your true persona as a business, social media is great place to start and encourage a conversation with current and future patients. Though beginning your social media pages can be a bit daunting, McCauley Marketing Services is here to walk you through. Below, find four basic points to touch on when setting up your social media pages and creating a social media marketing strategy with our team.

McCauley Marketing Services Atlanta GATarget market: Who is it?

  • Pinpointing your target audience so that you can tailor your content specifically to them can strengthen, streamline, and focus your efforts.  Ask yourself questions about your current patient base as well as the ideal patients you want to see more of.  Samples: What types of procedures are they most interested in? What is their age range? Where do they live?  What websites or social media pages do they currently like?

Goals: What do you want to achieve, and how long are you giving it?

  • When you made the decision to jump on the social media train, you had a purpose outside of just existing among competition. Are you selling a product that you’d like to increase the potential amount of buyers for? Do you aim to direct more traffic to your website or blogs? A great thing about social media is that it is very quantifiable, so you are able to see what content works best with concrete numbers to back it up. While creating your goals, establish timelines along the way to ensure you’re getting the results you desire and on the same page as your marketing team.

Budget: How much do you realistically want to put into your social media?

  • It may be free to set up an account on most social media platforms, but paid advertising is an increasingly popular and often effective way to reach a wider audience. How much do you want to put towards advertising? We recommend trial periods of putting a certain amount of dollars into advertising per month and adjusting your budget until you reach a number that balances your financial ability and marketing goals.

Peers: Who do you admire?

  • Observe what other businesses like yours are doing online. Which social media platforms do they use and what kind of content do people seem to engage with? What tactics of theirs would you like to emulate, and what would you rather stay away from?

When you meet with us, McCauley Marketing Services, we will cover far more than just the basics of setting up accounts and are happy to help you understand the social media process in an easily comprehendible way. If you’re interested in starting the journey to effectively marketing your healthcare business with us on social media and beyond, contact us today.  Be sure to connect with us, McCauley Marketing Services, on FacebookTwitter, and Google+.

Meeting With Us? Here’s What You Can Do to Prepare

The McCauley Marketing Services team has evolved to serve mostly medical clients, for whom we provide services including websites, graphic design, copy writing, social media, and more. Our main goal is to help you develop and maintain a profitable business through the development of strategic marketing and public relations tactics. An important part of our ongoing client relationships are productive meetings–especially the ones early in our partnership. Below, you’ll find a few things we like to cover with new clients initially that can also be revisited at any time by our more seasoned accounts.

Goals:

business-meetingAsk yourself or your team: what do you want to see happen with your marketing in correlation to your business growth? Consider both short- and long-term goals before our meeting. Rather than vaguely stating that you’d like to see more patients, be specific. For example, we may pose questions to gauge if you’re aiming to see a 5% increase in patients over the next six months, or want to get to 1,000 fans that truly have the potential to turn into clients or patients on social media by the end of the year. By being specific, we can make sure we are satisfying your ideal outcomes that you had in mind when you hired us as your marketing team.

Team:

Though the most effective marketing results are certainly team generated, if you have more than one go-to person managing edits and changes to marketing efforts, you goals will either not be reached or be severely stalled. Have one key point of contact to manage the input from your entire time to streamline the process.

Budget:

Be clear and realistic with what you are willing and able to spend. To work with you on the development of a marketing strategy, we want to do all we can within a budget to reach your goal. As a small, tight-knit agency, your budget is irrelevant to us pertaining to how much money we receive from you. Rather, the focus on resources we can utilize to produce the best results and achieve your goals and profits you desire.

Target Market:

Take the time to lay out for us your ideal patient or client who you see most within your practice, as well as who you’d like to see more of. This is extremely important when developing your strategy. If your practice sees many young people, focusing heavily on social media will reach a good percentage of them. On the other hand, if you see mostly seniors, a mix of marketing tools and tactics will likely be more effective.

It’s also very helpful when our clients disclose their strengths and weaknesses so that we may focus on each accordingly. If you’re interested in starting the journey to effectively marketing your business with us, contact us today.  Be sure to connect with us on FacebookTwitter, and Google+.

How to Make Your Social Content Shine through 54.2 Million Facebook Pages

You read that right: current statistics indicate that 54,200,000 million pages now exist on Facebook. According to an ongoing study from Socialbakers, the average American likes an average of 70 pages on Facebook—a huge jump compared to the 4.5 average for pages liked in 2009. These 70 pages average more than a post per day. That’s somewhere near 2,100 updates each month that each user is meant to see. When you’re one of them, it’s hard to grasp and strategize how you can shine through these many other pages. With this huge increase in posts, reaching your engagement goals can be difficult.  To increase engagement, giving attention to content quality, frequency, and posting times can help. Here are some other helpful tips to focus on to keep great social content at the forefront.

social media click farmsBe credible. At McCauley Marketing Services, we focus largely on medical marketing; therefore we must always put dependable material first.  Never share content solely for clicks or likes—be trustworthy and check your facts.

Incite conversation. We understand you want to inform your audience of your services and products, this often leaves little to no opportunity for discussion. Instead, include starting a dialogue and asking questions people want to answer on social media in your marketing plan.

Exude emotion.  Yes, facts can be interesting. Instead of having them take up your whole feed, mix in content that provokes a reaction that doesn’t make people want to scroll past your posts immediately. Be enthusiastic in your posts—negativity is never a good idea.

Ask for sharing until you no longer need to. Likes and comments are great, but a share goes a long way when it comes to getting your content seen. In the beginning stages of attempting to increase social media engagement, you may need to ask for this. As time goes on and your content gets better, people will want to do it on their own.

Illustrate their minds. Whenever you can, have a visually-stimulating component to your posts. Whether that’s transforming a simple text quote to a colorful graphic or finding an applicable photo to complement your content, this is a great way to stay on-trend with current marketing practices and please an ever-changing audience.

What would you add to this list? Head over to our FacebookTwitter, and Google+ pages and let us know. For more on creating engaging social content, contact us today and learn the latest in marketing trends and tools.

Mastering the Hashtag

At McCauley Marketing Services, we don’t just perform a wide variety of marketing and advertising services, we master them. There is a feeling of security knowing the ins and outs of your business and being able to adapt to current trends. The hashtag originated in 2007 by a blogger before it was formally adopted by Twitter in 2009. Hashtags are used to search popular, relevant topics for both business and personal life. Even if a topic is not trending, hashtags can be a great way to find likeminded people discussing the same interests as you. Below, find five effective ways to use hashtags for your business on common social media marketing platforms like Facebook, Twitter, Google+, and Instagram.

  1. hashtagTalk about what matters to people, not just what matters to you. Instead of hashtagging the name of your practice on social media, hashtag a common service or result of your service that may be researched. For example, if you own a spa and are tweeting, you could tag #skincare, #skintips, or #beautifulskin.
  1. Be creative. On the other hand, creating your own hashtag is a common marketing trend today and represents a new type of branding. Use creativity in marketing and use the hashtag consistently to increase the likelihood of being found.
  1. Keep it simple. A short, to the point hashtag is far more advantageous than something long and too specific. One to three words should do the trick.
  1. Participate in popular “day of the week” hashtags. Follow Fridays and Throwback Thursdays are easily applicable to any business. Simply make sure your Follow Friday picks stick to a common theme, such as fellow people within your practice or social media accounts within your industry. As for Throwback Thursday, you can either include personal pictures or early pictures from your business. There are plenty of other popular hashtags to join in on as well.
  1. Remember their alternate uses. As we covered, hashtags can be used to mark a topic or the basic point of your message. However, they can also give you an opportunity to apply your brand to a current event, convey your personality, or provide commentary or context.

 

For more on the latest marketing tips and updates, follow McCauley Marketing Services on FacebookTwitterGoogle+, and Pinterest or contact us for assistance with your marketing strategy.

3 Easy Changes to Heat Up Your Marketing for Summer

It’s finally summertime! McCauley Marketing Services loves the growth, opportunity, and excitement that accompanies a new season. Not so exciting? Repetitive marketing patterns. After a while, marketing can start to feel a little bland. While you can spend hours researching emerging marketing trends to stay ahead of the game, there are often simple tweaks you can make that provide big results. Below, find three simple tips for changing up your marketing that are worth the (minimal) effort.

  1. business-meetingGraphics: Get the visual stimulation going. Social media is rapidly changing, with new algorithms consistently adjusting and modifying. Before you know it, your fail-proof posting techniques are null and void. One thing that generally works is entertaining your audience. Creating and sharing graphics on social media is great way to engage your audience. Post graphics to Facebook or Twitter that also work within or are compatible with a blog post. Make sure to provide a link to the corresponding blog, if applicable.
  1. Headlines: Simply using your blog’s title isn’t enough to get people to click on it. Try some “click-bait” techniques from popular websites and magazines. Formulate questions, use small pieces of information from your content, or start headlines with typical things you’d personally like to click on (i.e. “Everything You Need to Know About _________” or “All About ______”).
  1. Clean up: Make your website clutter-free. If business is slower in the summer, this is the perfect time to revamp. If your existing web copy isn’t linked properly for SEO, go back through and revise it. Remove social network buttons that you don’t regularly use. Make sure it’s easy to see your newsletter sign up box (email marketing is incredibly effective!) and your search bar is easily findable (if you don’t have a search bar, get one if applicable). Your services should be front and center, delivered with impeccable, error-free copy.

 

For more on the latest marketing tips and updates, follow McCauley Marketing Services on FacebookTwitterGoogle+, and Pinterest or contact us for assistance with your marketing strategy.

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