5 Tips for Spring Cleaning Your Day-to-Day Business

Spring is a great time to renew your mind, surroundings, and your business and marketing plans. In order to be the most effective in your field and deliver the results your clients desire (in turn creating the return your business deserves), it’s important to properly categorize, organize, and consolidate. McCauley Marketing Services offers suggestions on prioritizing your organizational efforts as we head into a new season.

business-tipsRid yourself of excuses. If all advice you’ve been given recently is matched by an excuse as to why you can’t revamp you’re business or marketing plan, it may be time to take a step back and evaluate. Reinvest in your business and find ways to overcome whatever hurdle thrown your way, financial, managerial, or otherwise. Find the solution and stick with it long enough to be able to analyze it’s success. Stay focused.

Tidy up—literally. Physically de-cluttering your desk can relieve you of a lot of unnecessary stress. Reminders here and there are fine, but once something becomes irrelevant, toss it! File away business cards, notes, and miscellaneous documents in a searchable, organized manner.

Clean up social media profiles. In today’s digital landscape, social media marketing is an imperative aspect to success. If you’re handling your own, post consciously and tailored to your target demographic. As for your personal or company LinkedIn pages, make sure your profile is complete. Make as many meaningful connections as possible (always reach out with a short personal invitation), write a keyword-loaded summary, and ask colleagues to write positive recommendations for you.

Control your inbox. For many people, a pileup of emails can become a thorn in their side rather than a means of effective communication. Clean it up continuously to save yourself the hassle of spending hours categorizing. Save important e-mails and addresses, unsubscribe from newsletters that have become unnecessary, and move on.

Shape up your to-do list. If something has been lingering on your to-do list for far too long, consider what’s most important. For example, contemplate all the things that compete for your time, and decide what needs immediate attention and what can be addressed later. If you have too many things vying for your attention, make it a point to narrow down your focus and make a timeline for when projects need to be completed. Stop beating yourself up for not getting to every superfluous task immediately.

For more on the latest marketing tips, follow McCauley Services on FacebookTwitterGoogle+, and Pinterest. Happy spring!

False Online Reviews Affecting Reputation Management

Before browsing a new store, choosing a new dry cleaner or trying a new restaurant in the neighborhood, you may often read online business reviews to determine which place you should visit. Online reviews can appear everywhere from websites dedicated to reviews like Yelp, Vitals, or CitySearch down to social media with Facebook business pages and Google+ profiles. Recently covered in a FOX News story, officials have cracked down on businesses paying writers to create phony online reviews to improve their own ratings and sabotage others’ reputations. Since checking the validity of each customer review is timely and difficult, McCauley Marketing Services offers reputation management for clients by monitoring online profiles and their respective reviews.

digital marketing profilesAccording to FOX’s story, a business owner with a low rating on Yelp has experienced a decrease in sales and even a negative impact on his relationships with clients and manufacturers. Some consumer watchdogs have set up imposter businesses to capture fake online reviews, but not all false reviews are necessarily negative. Companies may also pay for positive reviews to boost their own reputations. At McCauley Services, our marketing specialists find and monitor user review sites where our clients may be present on. Responding to negative reviews can reinforce potential and existing customers that your online reputation and customer relationships are important to you.

In addition to managing online presences, it is important to also remind your [real] customer base to review their positive experiences with the service or company. Not only will this maintain a positive digital reputation, but it also offers customers an opportunity to provide helpful feedback and offer a consumer’s perspective.

If you are interested in learning more about our reputation management services or other marketing services, contact us today. Be sure to connect with us on Facebook, Twitter, Google+, and Pinterest for the latest marketing news and tips.

Using Creativity to Jumpstart Your Marketing

Frustrated with not being able to find a logical answer to your marketing questions? Switch on your team’s creative side and watch the magic happen. Sometimes, even the toughest problems are solvable when we simply think outside the box and let conventional thinking slide, if only temporarily. Here, we provide simple tips for jumpstarting creativity and planting inspiration into the everyday grind as a unified team.

business-meetingTips for Inspiring Creative Marketing:

Make noise: According to a recent study in the Journal of Consumer Research, people working in an environment with a level of noise similar to what you’d hear in a bustling coffee shop came up with more innovative solutions to even the trickiest of complications. If your business is housed in a quiet office building, allow employees to listen to an agreeable radio station on the overhead speakers or listen to headphones individually. Allowing employees to choose their desired listening can also trigger a creative spark by building a more personalized workspace.

Get a second opinion: Don’t be afraid to be diverse! If your marketing team is stuck in a rut, ask them to run non-confidential ideas by a close friend or family member to gain a renewed perspective. The next day, have a meeting where employees can share their fresh takes. You may be surprised by the new spin on an overused topic or way to do social media that they come up with.

Give them something to talk about: If you’re in a position where you are hiring new employees, scan their interests and truly get down to the bottom of their personality. Employing a hard-working staff with a wide range of interests can positively affect the diversity of your content. Try encouraging employee mingling with new hires who they may think they do not share common ground. More often than not, people find they share a similarly interest, which can jump start the brain into team-working mode. Through strategic planning, you can take a team of introverts and turn them into an all-star lineup that actually enjoys knocking out projects and devising advertising plans together.

Ask what if? Along the same lines of having conversations with a new coworker to provoke inspiration, never be afraid to try new things and experiment as a company. Experimentation can come in many forms, including trying out a new environment as a team, like hiking or taking a walk at lunch to bring your collaborations to an altered avenue. Furthermore, take these audacious new ways of working into your product and content.  For example, if you see another company marketing emails in a way that you know would be beneficial to your clients, brainstorm on how you can apply it in your own way. Everyone had to start somewhere, and asking “What if…?” is the most valuable question your creative team can continue to ask.

As a full service Atlanta marketing company, McCauley Marketing Services understands the importance of communicating as a team and keeping creativity levels high. For fresh tips on marketing, jumpstarting your own creativity, and inspiring teamwork within the workplace, please follow us on FacebookTwitterLinkedIn, and Google+.

Guard Your Media: Tips for Maximizing Online Profile Security

Americans spend A LOT of time online.  Digitally corresponding personally and professionally, shopping and even marketing services has become big business not only for corporations, but for hackers and scammers.  It seems like you hear regularly about major brands’ twitter accounts being hacked:  just last year, according to Mashable, E! Online and The Associated Press suffered attacks.  There are, however, reasonable measures consumers and business owners can take to ensure their information and digital reputation is security

The best line of defense against compromised email and social media profiles is common sense:  don’t share your login information with anyone that doesn’t absolutely need it.  You should also be cognizant of the individuals you include on emails containing any security information. If you do have to grant access to outside parties for updates to your accounts, make sure you quickly change the information as soon as their prescribed task is complete.  It is recommended that passwords are changed every three to six months and including a combination of letters numbers and symbols (that you can remember easier than &%90e!2#) to further protect your online profiles you should engage in the optional, but not highly publicized, “two-factor authentication.”  This requires users working from unrecognized devices to enter not only the usual login credentials, but also a randomly generated security code created by the site at the time of the request that is then sent to the account linked to the profile.

Business owners with commerce-minded website components, especially those in the medical field, should invest in a shopping cart with a secure payment feature to protect customers’ contact and billing information.  If your business frequently requires access to sensitive patient information, website hosting through a HIPAA compliant secure server line is important to remain in compliance with nationally mandated patient privacy regulations.  While this list is by no means exhaustive, it’s a good foundation to establish safeguards against compromising the data of your business and your clients.

For more information on professional, secure website development or ways to protect your digital reputation, contact McCauley Marketing Services.  For more online security tips connect with us on Facebook, Twitter, and LinkedIn.

Why Should I Claim my Business Directory Listings?

If you’re a business owner with any type of digital presence, whether intentional or not, there are probably some directory listings online representing your business.  With the changes to search engine algorithms and the shift toward more localized search in the last few years, the number of online business directories has soared.  Consumers now have comprehensive data on any type of business they could imagine; however, the usefulness of this information has a lot to do with how proactive you as the owner are in claiming and updating your online profiles.

reputation management

At the very least, businesses should claim major search engine map listings and ensure the contact information is correct.  Having incorrect information out there could mean losing potential customers and frustrating your current clientele with poor customer relationship management. Additionally, unclaimed business profiles are also at risk of being claimed by unrelated parties so that you end up at the mercy of directory hosts to correct and misinformation down the road.

If you’re looking to enhance your digital reputation or learn more about building an online marketing strategy including digital profile management, contact McCauley Services.  You can learn more about our advertising and marketing services by visiting our website and continuing to read our blog.  Connect with us on Facebook, Twitter, and Google + for the latest marketing news.

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