Educational

What Makes Someone Leave Your Website?

At McCauley Marketing Services, we often emphasize the importance of website design, copywriting, and strong search engine optimization (SEO) is to our clients, since the web is usually the first tool consumers use to find and gather information. How your website looks, accessibility and its navigation are important elements in attracting customers and keeping them coming back for more updated information. The web content works to provide the necessary material for clients and potential clients to learn more about your business– how they get to your website and getting them to stay there is another story. In order to do a successful job of attracting visitors and keeping them active on your page, it’s important to think about what could cause visitors to leave. Below we’ve shared some common reasons that typically cause visitors to quickly exit out of a webpage:

  • Too many advertisementswebsite-design-atlanta-georgiaIf possible, try to avoid advertisements or be discrete with them. Visitors are often triggered to exit out of a website due to flashing or pop-up ads. It is important that your website content is not covered up by advertisements as it was your content that drew them to your site initially.
  • Bad navigation

Navigation should not be complex— this can cause users to eventually become frustrated. Make sure not to scatter your main navigation links throughout your page or bury them in the body text. Grouping navigation in one central area so that it is organized, and including a site map can be helpful for users.

  • Boring/outdated content or design

Your website should want to make visitors come back. Your web design does not need all the bells and whistles—simplistic pages can be effective if done correctly. In order to engage visitors, your site should contain interactive elements such as blogs or a discussion forum which should be updated consistently. Remember to update your web content frequently which can increase an interest level in your site. A great way to keep content fresh is by adding a blog that contains recent events, news, or even pictures.  Additionally, avoid using “under construction” as it can cause visitors to not come back at all.

  • Poor readability

Pages that contain bright colors, dated images, numerous typos, or typefaces that aren’t legible are often a deterrent.  Thoroughly organize your pages and consolidate content with short paragraphs, lists, headers, and take advantage of whitespace.

  • Audio or video that starts automatically

Eliminate audio and video that streams automatically as most visitors prefer to have the preference to start it themselves.

  • Pages that take too long to load

We live in a society that wants “it” and wants it immediately. Same thinking goes for websites—visitors don’t like to sit and wait for pages to load. Though this can often be attributed to a bad internet connection speed of the user, or users with out-of-date browsers, which there’s nothing you can do in that regards. For users with high-speed internet, you can tailor the design and content however you prefer.

By avoiding these content and design mishaps, you may increase traffic and keep them coming back for more. McCauley Marketing Services understands the importance of creating both user and search-engine friendly websites. Our experienced team of web developers, graphic designers, copywriters, and market researchers work closely with clients to identify the appropriate material to showcase their businesses’ assets, improving customer service and customer relationship management.

For the most up-to-date marketing news and information, be sure to follow McCauley Marketing Services on Facebook, Twitter, and Google+, or contact us by calling (770) 447-1114.

The Importance of Business Branding

So you have “it” – that singular product or service that you are absolutely sure no one can live without.  The problem, of course, is that you have to let everyone know that it exists.  That’s where marketing comes in.  But before you can even start talking about advertising or public relations tactics, there is an absolutely vital step that cannot be overlooked: branding.

business-branding-servicesBusiness branding encompasses several different elements, but overall it is the name, symbol, or design that identifies and differentiates your product from other products.  It is the expression of your most essential values and communicates those values, clarifying what your particular brand is and what it is not.  Branding must precede and underlie any marketing effort, because defining your brand creates the foundation upon which all of the other components of marketing can be built.  It is the strategy that comes before any marketing campaign and the idea left behind in your customer’s minds after all the advertising efforts are done.

Marketing is all about getting your customers to buy what you’re selling, but branding goes far deeper, establishing the relationships that will develop into a long-standing base of loyal customers.  Branding your business is an integral part of customer relationship management and ensures that even those with whom you have not done business will know what you’re about.  It helps you to make sure that, when the time comes that they need your product or service, your company will be the first to come to mind.  Successful branding makes your sales people more effective and encourages customers to become advocates for your organization.

Seriously considering the decisions that go into branding is an essential first step in any marketing strategy.  A stable brand can convey the image of reliability and longevity, but having to change elements later on only muddies the waters.  You should not only pay attention to your name and logo (brand icon), but also to graphic design elements like the colors, slogan, and packaging.  Even the sound of the brand can play a role.  Every element that contributes to your overall look and feel will have an eventual impact on the brand’s position and experience.

Above all, in order to truly succeed, your brand should speak to the needs and wants of your customers and prospects.  It will stand as a symbol, in your customers’ minds, as the sum total of their experiences with and perceptions of your company.  If you’re interested in starting the journey to effectively marketing your business with us on social media and beyond, contact us today.  Be sure to connect with us, McCauley Marketing Services, on FacebookTwitter, and Google+.

Healthcare on Social Media: Setting Up the Basics

While some argue that healthcare doesn’t have a place on social media, we beg to differ. If you desire a branded practice with a distinct online voice that represents your true persona as a business, social media is great place to start and encourage a conversation with current and future patients. Though beginning your social media pages can be a bit daunting, McCauley Marketing Services is here to walk you through. Below, find four basic points to touch on when setting up your social media pages and creating a social media marketing strategy with our team.

McCauley Marketing Services Atlanta GATarget market: Who is it?

  • Pinpointing your target audience so that you can tailor your content specifically to them can strengthen, streamline, and focus your efforts.  Ask yourself questions about your current patient base as well as the ideal patients you want to see more of.  Samples: What types of procedures are they most interested in? What is their age range? Where do they live?  What websites or social media pages do they currently like?

Goals: What do you want to achieve, and how long are you giving it?

  • When you made the decision to jump on the social media train, you had a purpose outside of just existing among competition. Are you selling a product that you’d like to increase the potential amount of buyers for? Do you aim to direct more traffic to your website or blogs? A great thing about social media is that it is very quantifiable, so you are able to see what content works best with concrete numbers to back it up. While creating your goals, establish timelines along the way to ensure you’re getting the results you desire and on the same page as your marketing team.

Budget: How much do you realistically want to put into your social media?

  • It may be free to set up an account on most social media platforms, but paid advertising is an increasingly popular and often effective way to reach a wider audience. How much do you want to put towards advertising? We recommend trial periods of putting a certain amount of dollars into advertising per month and adjusting your budget until you reach a number that balances your financial ability and marketing goals.

Peers: Who do you admire?

  • Observe what other businesses like yours are doing online. Which social media platforms do they use and what kind of content do people seem to engage with? What tactics of theirs would you like to emulate, and what would you rather stay away from?

When you meet with us, McCauley Marketing Services, we will cover far more than just the basics of setting up accounts and are happy to help you understand the social media process in an easily comprehendible way. If you’re interested in starting the journey to effectively marketing your healthcare business with us on social media and beyond, contact us today.  Be sure to connect with us, McCauley Marketing Services, on FacebookTwitter, and Google+.

Meeting With Us? Here’s What You Can Do to Prepare

The McCauley Marketing Services team has evolved to serve mostly medical clients, for whom we provide services including websites, graphic design, copy writing, social media, and more. Our main goal is to help you develop and maintain a profitable business through the development of strategic marketing and public relations tactics. An important part of our ongoing client relationships are productive meetings–especially the ones early in our partnership. Below, you’ll find a few things we like to cover with new clients initially that can also be revisited at any time by our more seasoned accounts.

Goals:

business-meetingAsk yourself or your team: what do you want to see happen with your marketing in correlation to your business growth? Consider both short- and long-term goals before our meeting. Rather than vaguely stating that you’d like to see more patients, be specific. For example, we may pose questions to gauge if you’re aiming to see a 5% increase in patients over the next six months, or want to get to 1,000 fans that truly have the potential to turn into clients or patients on social media by the end of the year. By being specific, we can make sure we are satisfying your ideal outcomes that you had in mind when you hired us as your marketing team.

Team:

Though the most effective marketing results are certainly team generated, if you have more than one go-to person managing edits and changes to marketing efforts, you goals will either not be reached or be severely stalled. Have one key point of contact to manage the input from your entire time to streamline the process.

Budget:

Be clear and realistic with what you are willing and able to spend. To work with you on the development of a marketing strategy, we want to do all we can within a budget to reach your goal. As a small, tight-knit agency, your budget is irrelevant to us pertaining to how much money we receive from you. Rather, the focus on resources we can utilize to produce the best results and achieve your goals and profits you desire.

Target Market:

Take the time to lay out for us your ideal patient or client who you see most within your practice, as well as who you’d like to see more of. This is extremely important when developing your strategy. If your practice sees many young people, focusing heavily on social media will reach a good percentage of them. On the other hand, if you see mostly seniors, a mix of marketing tools and tactics will likely be more effective.

It’s also very helpful when our clients disclose their strengths and weaknesses so that we may focus on each accordingly. If you’re interested in starting the journey to effectively marketing your business with us, contact us today.  Be sure to connect with us on FacebookTwitter, and Google+.

How to Make Your Social Content Shine through 54.2 Million Facebook Pages

You read that right: current statistics indicate that 54,200,000 million pages now exist on Facebook. According to an ongoing study from Socialbakers, the average American likes an average of 70 pages on Facebook—a huge jump compared to the 4.5 average for pages liked in 2009. These 70 pages average more than a post per day. That’s somewhere near 2,100 updates each month that each user is meant to see. When you’re one of them, it’s hard to grasp and strategize how you can shine through these many other pages. With this huge increase in posts, reaching your engagement goals can be difficult.  To increase engagement, giving attention to content quality, frequency, and posting times can help. Here are some other helpful tips to focus on to keep great social content at the forefront.

social media click farmsBe credible. At McCauley Marketing Services, we focus largely on medical marketing; therefore we must always put dependable material first.  Never share content solely for clicks or likes—be trustworthy and check your facts.

Incite conversation. We understand you want to inform your audience of your services and products, this often leaves little to no opportunity for discussion. Instead, include starting a dialogue and asking questions people want to answer on social media in your marketing plan.

Exude emotion.  Yes, facts can be interesting. Instead of having them take up your whole feed, mix in content that provokes a reaction that doesn’t make people want to scroll past your posts immediately. Be enthusiastic in your posts—negativity is never a good idea.

Ask for sharing until you no longer need to. Likes and comments are great, but a share goes a long way when it comes to getting your content seen. In the beginning stages of attempting to increase social media engagement, you may need to ask for this. As time goes on and your content gets better, people will want to do it on their own.

Illustrate their minds. Whenever you can, have a visually-stimulating component to your posts. Whether that’s transforming a simple text quote to a colorful graphic or finding an applicable photo to complement your content, this is a great way to stay on-trend with current marketing practices and please an ever-changing audience.

What would you add to this list? Head over to our FacebookTwitter, and Google+ pages and let us know. For more on creating engaging social content, contact us today and learn the latest in marketing trends and tools.

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