Email marketing can be an excellent and inexpensive means of keeping in touch with your patients and potential prospects. But good email marketing takes more than just building a contact list and sending out run-of-the-mill content that your readers can get anywhere. An effective email marketing strategy can keep you in your customer’s thoughts and out of their spam folder.
Email marketing is just one component of a successful, comprehensive marketing plan. Instead of operating in a vacuum, your email marketing should be used to compliment the other areas of your overall marketing strategy including your search engine marketing (SEM), social media and search engine optimization (SEO), as well as traditional marketing materials like print ads. With that in mind, we’re writing today to offer some suggestions for how you can maximize your email marketing efforts and avoid getting lost in the shuffle.
Include Inbound Links
The more links back to your site that you include in a marketing email, the more your email can potentially benefit your SEO, but you must be careful to not overload your content with links either. An email marketing campaign can be a great opportunity to link to your latest blog posts or other specific pages of your site that you’d like to shed some light on. The more unique readers who click on this link, the more chances for them to pass it on and potentially improve your search engine rankings.
Don’t Spam Your Subscribers
While you may think that sending out more emails will lead to more opportunities for customer engagement, this tactic can actually work against you. Even if the quality of your content is high, bombarding your readers with too many messages over a short amount of time can overwhelm them and lead to people unsubscribing. So be selective and pick your spots instead of overloading your subscribers. I most cases, we recommend sending two emails per month unless there are special circumstances.
Integrate Your Social Media
To help expand your reach, you should make an effort to integrate your social media management into your email marketing. The first step is including clickable social sharing buttons for all the obvious social media platforms (Facebook, Twitter, Instagram, etc…) in all of your marketing emails. Also make a point for the content of your email campaigns to make it on to your social media pages in some form. Readers like to see consistent messaging across the board when it comes to marketing content.
There are other tools and techniques to be aware of as well. Adding an effective subject line to your emails will help capture the attention of your readers. Make sure you only send emails to those who have opted-in to your contact list. Also keep tabs on stats like open rate, click rate, and bounce rate to help understand which email tactics are the most successful.
The ball is now in your court. By putting these suggestions into action, you are giving your email content the best chance of reaching its intended audience and helping your overall marketing effort. If you’re still unsure, try reaching out to the experts at McCauley Marketing Services. For more information, contact McCauley Marketing Services today. You can also follow us on Facebook, Twitter and Google+ for more marketing tips and updates.