Over the year, the McCauley Marketing Services team has stayed busy keeping up with all of the social media trends, technology innovations, updates with search engine optimization (SEO), and of course most importantly—our clients. We would like to take a moment to thank you all for your continued support as we begin a new year.
Earlier this year, we expanded to a larger office in Norcross for our bright and growing team. As we reflect on the past years, we’ve enjoyed the time we’ve had in serving many of our clients and have watched them grow even stronger with exemplary reputations. Throughout 2013, we were happy to participate in various industry events, enjoyed nurturing an open dialogue within our marketing family, through the help of our blog and other social media platforms and are thrilled to see the continued successes of our clients! We anticipate great things to come in 2014 and can’t wait to share them with you all.
From the McCauley Marketing Services family to yours, we look forward to the New Year and wish you all a Merry Christmas and a happy, safe and successful New Year.
Last week, Google launched Google Now for iPhone and iPad. The new mobile search engine automatically feeds search engine results pages (SERPs) to mobile users based on their location and search history of “suggested places” without having to search a specific query. While Google Now isn’t new, it was first released as part of last year’s Android Jelly Bean update, what is new is the expanded audience with access to the product.
What does the Google Now launch for Apple products mean for mobile marketing? Google Now makes digital reputation management and the role of local-focused search engine optimization all the more important. We’ve written before about the importance of digital reputation management and knowing what customers are saying about your business as a healthy component of customer relationship management (CRM), but now it’s even more important as those online business listings are being cast in front of not only those who search you, but also those consumers using Google Now who are simply around your business’s location.
While not every mobile device offers Google Now, according to the article published in WebProNews, last week there is talk of Google Chrome adopting the model which would exponentially increase the search engine’s visibility. Just as they did last year with the launch of Google’s Panda algorithm and the effects it had on content marketing, the McCauley Marketing Services’ web development team will keep you updated on the latest search engine optimization news as it comes available.
To learn more about the SEO services from McCauley Marketing services, visit our website or contact our office. You can also connect with us on Facebook, Twitter, and Google + for the latest marketing and advertising news.
After many years, McCauley MarketingServices is excited to announce that we will be moving to another location in Norcross. We’re certain a little extra elbow room will allow our team of web developers, graphic designers, and copy writers to continue serving our clients in the best ways possible.
This should not disrupt any workflow; however, our phones will be temporarily down on Friday, March 15th as the new lines are being connected. Should you have a marketing emergency during this time, please call (770) 316-3696.Please also adjust your records with the updated address below.
At McCauley Marketing Services, we often discuss with our clients the importance of keeping a watchful eye on their business’presence online. As more and more people use the Internet as their first source of information and research, your business’s digital reputation can affect how existing and potential customers view your brand.
Recently, Guy Fieri, a Food Network personality, opened up his new restaurant, Guy’s American Kitchen and Bar, in Times Squares but received some negative press when the New York Times published a harsh review. This past week, Guy received more negative coverage when an individual purchased the domain, guysamericankitchenandbar.com, to create a parody website. At McCauley Advertising, we always advise our clients to obtain multiple domain names. Not only does this help avoid the situation Guy is dealing with, but it is also much more cost effective to purchase a potential domain name before another business grabs it first.
Specializing in reputation management, we work to effectively address negative situations for our clients. With numerous user review sites including Yelp, Kudzu, and CitySearch, individuals can potentially leave negative reviews. Responding to these reviews as well as positive reviews is imperative in showing potential and existing customers that your online reputation and customer relationship management are top priorities for your business.
If you are interested in learning more about our reputation management services, please visit our website. Be sure to connect with us on Facebook, Twitter, LinkedIn and Pinterest for the latest marketing news and tips.
If you were one of the fifty MILLION Americans who watched the Super Bowl last Sunday night, then you probably saw the 30 minute stretch break that players had to take during the 3rd quarter while half of the stadium’s power was out. While not much was happening on the field, advertisers kept social media alight, making the most of the situation while further promoting their brand messaging. Published in a Forbes article on Monday, Oreo, Walgreens, and SodaStream were among the most creative brands to capitalize on the blackout.
The agency behind Oreo quickly whipped up an ad with the message, “You can still dunk in the dark.” This clever, clear messaging relayed the brand’s iconic snack food while also engaging the Twittersphere following the #blackout hashtags and @superbowllights Twitter handle. Quoted in the Forbes article Kellogg marketing professor Tim Calkins said, “Everybody is responding incredibly fast. This is a huge change. It used to be you created a Super Bowl ad and you were done. Now what’s happening is marketers are generating content and interacting with people all throughout the game.”
Sunday’s social media advertising frenzy was but another example of the need for adaptable marketing strategies for 2013. Consumers are glued to screens big and small during most of their waking hours making mobile website design, pay per click advertising, and a simple, consistent brand message integral for maximum return on your advertising investment.