It can be difficult sifting through articles and information online when the language often seems cryptic. Online marketing terms are often shortened, abbreviated, and incorporated in everyday business meetings and articles. Although, this lingo can seem daunting at first, it’s imperative to understand these terms to keep pace in today’s digital marketing arena. McCauley Marketing Services is here to provide you with a cheat sheet of popular marketing abbreviations with a brief definition.
PPC = pay per click is a search engine marketing strategy used to direct traffic to your site and reach potential prospects.
SEO = search engine optimization is the process of making your business’s website visible in search engines such as Google, Yahoo, Bing etc. on search engine results pages.
SERP= search engine results pages include a list of web pages returned by search engines when a keyword or key phrase is searched.
CTR=click thru rate is a way to measure the success of your website’s campaign through the number of clicks on an ad divided by the number of times the ad is shown to someone.
CPC = cost per click is the measurement of cost paid per click-through.
FB = Facebook is a social networking site.
PR = Page rank is a numerical value that represents how relevant a website or page is on the web.
WP = WordPress is a blogging tool and a publishing platform that businesses can use to customize their website or blog. WordPress is the largest self-hosted blogging tool in the world and is used by millions of people and businesses every day.
SEM = Search Engine Marketing is a type of internet marketing that utilizes tactics such as search engine optimization, paid placement, contextual advertising, and paid inclusion to increase rankings on search engine results pages.
This is just the tip of the iceberg when it comes to marketing code, but understanding the basics will help your business stay in tuned with a dynamic marketplace and target new customers. At McCauley Marketing Services, we offer custom business analysis and strategic planning to maximize your company’s success. Keep reading our blog for more marketing tips and information. Don’t forget to follow us Facebook, Twitter, Google +, and Pinterest to stay updated on the latest marketing news.