Keeping Your Business Up-to-Date with Technology: Going Mobile

According to a report released by the Pew Internet & American Life Project, as many as 45% of adults in the U.S. own a Smartphone. This means more people are turning to their mobile devices rather than their computers to find information online.  If you don’t think that’s relevant to your business, note that by next year when more people will be using mobile phones than computers for online use, according to Gartner.  At McCauley Marketing Services, we frequently discuss the importance of having strong website content to provide interesting and relevant information for consumers.

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Having great website content also helps your business’s search engine optimization (SEO), which ultimately raises awareness, increases traffic, and overall improves your business’s website. However, if your website isn’t mobile-friendly, you may be losing potential business. As technology continues to evolve, people do not want to be bothered by difficult navigation or slow loading times on their mobile devices. Not only should your business have a mobile site but it needs to be optimized as well. Having an optimized mobile site can generate more traffic and boost customer engagement.

The ramifications of not having an optimized mobile site may include but are not limited to: less online purchases, potential customers going elsewhere, and have a negative impact on your company’s brand.  At McCauley Marketing, we can help your business implement a complete marketing strategy including a creative website design along with a mobile site design that complements your company’s brand and goals.

If you are interested in learning more about the services McCauley Services offers, please contact us today. Be sure to connect with us on Facebook, Twitter, Google + and Pinterest for the latest marketing news and tips.