Social media is ever evolving, with multiple platforms focusing on status updates, group interactions, and one of the most popular features, photos. Video conferencing sites such as Skype® and social media sites like Instagram or Pinterest focus primarily on images or photos. Other sites like Facebook or Twitter feature profile pictures that basically define anyone’s first impression of a user. According to new research from Mindshare Worldwide, social media sites have been linked to an increase in cosmetic surgery. One of the most popular procedures is genioplasty (chin surgery), which soared with an increase of 71% last year. The report notes that many people wanted to change their appearance after seeing their images on a social media network.
At McCauley Marketing Services, a large number of our clients are in the medical field. While some patients are unhappy with their physical appearance on social media, it is important to also consider your professional reputation on social media. According to the latest statistics from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), 42% of patients consulted social networking sites and blogs for advice before choosing a procedure. Blogs and social media generally provide accessible content for consumers to easily browse through and learn from.
Social media has quickly become a marketing tool since many people enjoy interacting with businesses and professionals as well as other consumers. With the use of multiple sites and interaction with large audiences, it is important especially for medical professionals to carefully manage their social media profiles. In regards to the Health Insurance Portability and Accountability Act (HIPAA), website content must be closely monitored and distributed in compliance with privacy regulations.
McCauley Marketing Services focuses on social media management to expand brand awareness, while also maintaining reputable content for our clients. To learn more about our services, continue to keep up with our blog and also connect with us on Facebook, Twitter, and Google+ for the latest news in marketing and social media.