Is your business contemplating pay-per-click (PPC) advertising? Have you heard of this term but not really sure what it means? We at McCauley Services are here to give you some insight on the world of PPC advertising. Pay-per-click in short is a search engine marketing (SEM) strategy used to direct traffic to your site and […]
Just as we’ve discussed on the McCauley Advertising blog before, maintaining your social media reputation and digital presence is very important to individuals and businesses alike. There are millions of digital interactions with prospective employers and clients every day, and whether you want to acknowledge it or not, what they see online about you matters. […]
As news outlets across the world are reporting, Google’s big privacy policy change began on March 1st. Combining over 60 different policies from separate services into one single document, Google says it’s trying to “make [its] services even better – to show you more relevant search results and ads, to help you connect with people […]