It’s that time of year again! No, we’re not talking about gingerbread cookies and shopping marathons—we’re talking about planning your marketing strategy for next year. At McCauley Marketing Services, we believe you can never overstate the power of planning. In order to decide where to focus your budget and effort for the next year, it’s […]
It’s long been known to marketing and advertising professionals that most consumers need to hear about a company several times from different sources before they seriously consider making a purchase. This is especially true in fields with high-dollar purchases (such as auto sales) or where a high degree of trust is required, such as our […]
Depending on who you talk to, for a marketer, the ever-changing nature of social media is either an invigorating challenge or an all-out nightmare. Regardless of which side you’re on, the fact remains that platforms like Facebook, Twitter, and Instagram are constantly adding new features, and that staying on top of these updates is crucial […]