There are certain well-known principles in marketing which, though they can seem a bit like a broken record, are generally accepted as true, and one of the most popular of these is, “know your customers.” Great advice – but no one ever seems to explain how to do this. Until now, that is. Here are […]
Here’s the scenario: your business is booming and you need to accommodate the new growth by hiring more employees. To some employers, hiring is a dreaded word that means being consumed by resumes and cover letters, searching for the missing piece of your puzzle. Will you choose the right candidate; someone who will get along […]
The goal of any business, regardless of the industry, is to return a profit. If you’re investing your company’s money into marketing services such as digital advertising, press releases, and website design, you want to be sure that you’re at least making back the costs you’ve fronted. To aid business owners in measuring marketing ROI, […]
You may have heard of the expression, “in one ear and out the other,” and unfortunately, many times this old adage is true. While we apply active listening skills to many aspects of our lives from customer service and marketing strategies down to personal relationships, there are many times where words become lost. Many people […]