Atlanta Public relations

Check Out How Checking In Can Influence Marketing Campaigns

With Facebook’s ever-changing news feeds, apps, and tools, many users can feel overwhelmed to learn all of their features whether it’s for a personal profile or a public business page. As many social media networks are adopting mobile apps, one of the newer features of Facebook Mobile includes “checking in” to places and pages. According to the Facebook Ads Benchmark Report conducted by SalesForce, check-ins on Facebook have received the highest click-through rate in the past year. At McCauley Marketing Services, our account managers implement various social media marketing campaigns and have explored the benefit of Facebook check-ins and how they can positively influence businesses.

social media marketing company atlanta gaThrough Facebook Mobile, users can use their phone’s GPS system to locate nearby businesses and attractions. Users can also check in at places to share with their friends where they went to shop, eat a meal, or simply hang out. Check-ins can help brand awareness as this feature similarly serves as a word-of-mouth tactic for businesses. Facebook users are more likely influenced by their friends’ interests and experiences. For example, if a Facebook user sees on her newsfeed that one of her friends checked into a particular store, then she’ll be curious to learn more about that location and will click the link to the business page.

Not only does Facebook check-ins provide business exposure, but they can also improve customer relationship management. Through check-ins, businesses can see loyal visitors who frequently check in and statuses tied to the check-ins explaining how that visitor is using their services or what they enjoy (or didn’t enjoy) about their experience. By taking a moment to check in through Facebook Mobile, the user is showing intent on publicizing a business they visited.

In addition to Facebook, Foursquare is another social media platform that is based on checking in, providing the same user interaction and business exposure potential that Facebook has. However, Facebook is more user-friendly as it links to a business page and includes over 1 billion users on both website and mobile versions. Many businesses can encourage users to check in to their business page more often by offering incentives such as special coupons or having their own employees check in and promote their business to their networks.

Want to know more about successful social media campaigns to help grow your business? Contact our office for a consultation and connect with McCauley Marketing on Facebook, Twitter, and Google+.

Turn Your Business into a Brand with Emotion-Driven Advertising

In recent years, Apple’s “Designed by Apple” commercials were easily recognized by their simplistic advertising: using their product displayed atop a white background, while demonstrating its capabilities to the melodic tunes of a fun, upbeat song.  While we learn what the product does, and may even discover a new song, the commercials lacked the emotional appeal that could further promote emotional bonding between the brand and current and/or potential customers.  Recently we’ve seen Apple commercials have changed their tune by taking us on a journey, in a sort of story-telling format.  In an almost voyeuristic manner, Apple shares special moments from two lovers on a bridge capturing a kiss under an umbrella on a rainy day to a grandparent video chatting with loved ones afar.

advertising agency atlanta gaIn a previous marketing blog we discussed the shift in advertisers tapping into an emotional angle when promoting their product or services to consumers.  With many competitors offering the same basic features, advertisers are tapping into the emotional benefits of their brand as a way to set themselves apart and build an emotional relationship with their customers.  Establishing an emotional bond with customers makes them more likely to use and recommend your product or service because they can relate to your messaging.  Today, prices and product claims are not enough to ensure that your customers continue to choose your business over the competition.  When a customer goes to buy a product, they may not necessarily remember what claims the product has as to why it’s a better choice; instead, they will remember how the advertisement made them feel.

There are a few questions you may want to consider when creating emotion-driven advertising to turn your business into a brand that resonates with consumers:

  • Who are your customers?  Defining your target audience is beneficial when considering the best way to brand your business.  By understanding what they want, you can market directly to the audience that would find your product.
  • What are the emotional benefits?  Figure out what customers find appealing about a product besides the price and features.  In a sea of similarity, standing out among the competition may seem hard but promoting your business in a positive way creates a bond with customers to encourage repeat business.
  • Why should customers come back?  Your goal is to promote a product that not only attracts new customers, but keeps them coming back time after time.  Asking loyal customers what they look for when purchasing products and researching competitors in your market are good insights that can help you strategize.

 

To learn more about branding your business or other advertising and public relations services offered at McCauley Marketing Services, contact us today.  To read the latest marketing and advertising news, connect with McCauley on FacebookTwitter, and Google +.

#Help with the Hashtags

social media marketing atlantaWhen it comes to Twitter, the learning curve can prove quite steep with its language:  hashtags, @ mentions, RTs, and #phrasesthatlooklikethis. In this day and age where professionals and businesses are using social media to market their business and engage with clients, how can they navigate Twitter to better market themselves? There are many differences among Twitter and other social media outlets, and with many clients interested in creating a strong Twitter brand, McCauley Marketing Services offers the following tips to optimize your tweets.

One of the biggest components of Twitter is the hashtag. Designated by the pound symbol (#), a hashtag is a word or phrase with no spaces included to assign a category to your tweet. Hashtags allow your tweet to show up in searches or in aggregators, such as Google, that track trending topics. Clicking on the hashtag allows others to see tweets marked with that same keyword. By including hashtags in your tweets, not only can you engage with others who are talking about similar topics, but others can find your content as well.

So what is the point of a hashtag? The idea of Twitter is to reach prospects and spread your message.  Each tweet only allows 140 characters, so it’s important to make each one count. When a user clicks on a hashtag link, it goes to a streaming page of that topic.  Recently, Twitter introduced the “Discover” section that filters trending topics relevant to your localization and interests based on where and what you tweet about. Filling a tweet with random or overly generic hashtags can be ineffective because they are used so frequently that your communication might get lost with the thousands of other tweets on the subject. Hashtags can be effective when they’re tailored to your audience or originally created by you. The easiest way to find relevant or unique hashtags is to explore Twitter’s discover page; additionally, there are also sites specific to find popular trends and tags such as hashtags.org, Twubs, wefollow, and Twitterfall. As Twitter users view and follow your business, they may share or interact with you through hashtags in your category.

Now that we’ve hashed out the hashtag tool, here are a few more tips to becoming an effective tweeter:

  • RT, RT, RT: Retweet when content is relevant. The tweeter will be happy that you’re spreading their message and your followers will be exposed to new content.
  • Share new content: Write tweets with direct links to share blogs, resources, or websites to your followers. Companies can post from multiple platforms and track leads who visit their sites as a result.
  • Follow Back: Follow leaders in the industry or interesting individuals who post new content. Engage in conversations and stay up-to-date with companies and people. Your followers will be interested in who you follow.
  • Don’t over-tweet: Don’t flood followers’ streams by tweeting too frequently. By staggering tweets over the day, you can reach different audiences since everyone uses Twitter at different times of the day. Information will also remain fairly new and exciting to fellow followers.
  • Shorten links:  Instead of posting a lengthy URL, Hootsuite and Tweetdeck provide ow.ly and bit.ly where you can convert long URL links into a shortened version that easily fits into a tweet and still links to the original page.
  • For more information about Twitter and other social media marketing that McCauley Marketing Services provides, please contact us. Also, connect with us on Facebook, Twitter, Pinterest, and Google+ for the latest tips and information.

Check Out the McCauley Marketing Services’ Online Portfolio

Atlanta marketing company portfolioAre you ready to take your business to the next level? A thoughtful marketing plan and public relations’ strategy can help your company with that extra oomph you may be missing. At McCauley Marketing Services we offer over a decade of experience and an extensive menu of services to help you successfully achieve your business goals.

Whether you are looking to expand your social media presence, need an updated logo, or are interested in developing a website, we are here for you.  If you would like to improve your marketing, public relations, and advertising strategy, we recommend viewing our portfolio to see a preview of our work.

Our online portfolio highlights advertisements, logos, corporate ID pieces, websites, flyers, brochures, newsletters, press releases and more that we’ve created for a range of clients from medical professionals to industrial corporations.

Logos and corporate ID need to accurately depict your brand and business identity.  Advertisements must ultimately help increase company revenue. At McCauley Services we use our combination of creative and technical talent to provide you with quality materials and thoughtful strategic planning.

When people are searching for a service or product, the first place they often look is online. A business website should be strategically planned, informative, and functional, as well as aesthetically pleasing to the consumer.  Our web developers and copywriters combine branding efforts including SEO and original web content that reflects your company’s personality to provide you with a website that delivers a favorable web presence.

No matter what the scope of your needs, we will work with you to meet your individual business goals. If you would like to find out more about our services and how we can help market your business, please contact us today. Be sure to connect with us on Facebook, Twitter, Pinterest, and Google + for the latest marketing tips and news.

The Power of Social Media Reviews: How Advantageous are They to Your Business?

In a speech given in South Africa in 1890, Mahatma Gandhi said, “A customer is the most important visitor on our premises. He is not dependent upon us. We are dependent on him. He is not an interruption on work. He is the purpose of it. He is not an outsider to our business; he is a part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us the opportunity to do it.” Gandhi knew the key to good customer relationship management, but somehow his profound words seem to have faded over the past 122 years.

As a full service marketing and public relations firm, McCauley Marketing Services strives to help our clients maintain lasting relationships with customers and patients while reaching new audiences. An internal marketing strategy is important to any business because like Gandhi stated, the customer is doing the business a “favor” by giving the business the opportunity to serve them. However, it seems as if more and more businesses care less about maintaining relationships.

In fact, in dealings outside of the office, some of the team members of McCauley Services have come to the realization that one of the only ways to have an issue resolved by a company’s customer service department in a timely manner is by reaching them on social media. Sitting on hold for 30 minutes just to reach a voicemail so that someone will call you back within 24 hours (most likely when you’re at work) or sending an email request in order to receive an automatic response explaining that your matter will be responded to in 24-48 hours (with no reference to when the issue will be fixed) sometimes just isn’t enough when a service you pay for isn’t working properly. In our experience, businesses often respond to social media requests within hours, usually fixing the problem completely within a 24 hour time frame.

While the power of social media is astonishing, should businesses not be responding to private phone and email complaints just as quickly as they do public complaints? Why is it that a customer who protects the business from unnecessary negative publicity by going straight to the source without posting a negative comment on Facebook or tweeting a complaint gets a slower response than those who do? By doing some research on various businesses on Twitter and seeing long lists of complaints and replies, it is obvious we are not the only people who have figured this out. It seems like it would take the same amount of time and energy for a company to respond to calls and emails about problems as quickly as they do social media requests, which would improve the company’s customer relationship management as well as their social media presence.

Be it social media or review sites like Google, Yelp, Yahoo, etc. negative online reviews are unavoidable even with the best internal marketing strategies—you can’t make everyone happy. It is still important to strive to keep customers happy by serving them well and in a timely manner to minimize negative reviews, but if you can’t avoid it, be sure to respond to them. Don’t ignore them, and try to make amends. Never assume your business is more powerful than the consumer, but don’t let the consumer overrun the company.

The members of McCauley Marketing Services have high customer service standards and attempt to reflect these standards in our company as well as to our clients’ companies. Visit our website to learn more about our marketing and public relations services, and contact us if you’re looking to revise your internal marketing strategy. For more examples of the power of social media and other marketing news, connect with us on Facebook, Twitter, Google+, and Pinterest.

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