The question about blog photos is one the web developers at McCauley Marketing hear often. Even our Atlanta copy writers, admitted word smiths, are inclined to acknowledge that photos can make all the difference between clicking to read a story or not. Despite the most witty headline and industry-specific SEM, a visual draw is important […]
If it isn’t obvious by the ever-present glow of Smartphone and tablet screens just about everywhere you go now-a-days, mobile media is here to stay in a big way. With so much of our waking hours spent hovering over these devices, advertisers and marketers are investing in new ways to stay in front of potential […]
If you were one of the fifty MILLION Americans who watched the Super Bowl last Sunday night, then you probably saw the 30 minute stretch break that players had to take during the 3rd quarter while half of the stadium’s power was out. While not much was happening on the field, advertisers kept social media […]
There’s no doubt that the marketing and advertising industries have evolved drastically over the last few years as have the roles of marketing companies. Traditionally, advertising agencies were print-based (think Sterling Cooper of the AMC’s Mad Men) and grew to house television departments and creative talent that could generate content as television advertising grew. Fast […]
Successful digital marketing involves not only providing a website design that’s useful for your customers and potential customers, but also ensuring your website is constructed in a search-engine friendly manner. Luckily, Google’s latest Panda Algorithm update (that is, the way it filters and ranks websites in search engine result pages (SERPs)) is constructed to reward […]