The Importance of Saying You’re Sorry: ConAgra Foods’ PR Stunt Lands them in Hot Water with Bloggers

Hidden camera advertising campaigns have been around for a while. You’ve probably seen them yourself.  Product makers tell unsuspecting consumers that they’re getting one type of product (usually a fancy, costly piece of merchandise or service) while they really give them a less expensive product.  These companies are out to prove that their reduced-cost brand […]

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