The latest release of data from developers at 89n, a web application design company, records a heavy decrease in Google+ traffic even though it recently opened to all users. While its inception was hyped and awaited by many, recent figures show that user participation has dropped by over 40% in the past two months. Google […]
Hidden camera advertising campaigns have been around for a while. You’ve probably seen them yourself. Product makers tell unsuspecting consumers that they’re getting one type of product (usually a fancy, costly piece of merchandise or service) while they really give them a less expensive product. These companies are out to prove that their reduced-cost brand […]
An important part of any project is making sure you have the right tools to get the job done. Whether your task is a print advertising campaign or a website redesign, it’s important to do the proper research on your target market and your brand. It’s even important to research competitors’ brands and marketing attempts, as well […]
A variety of elements go into a business’ marketing plan. Some of these elements include defining a brand, designing a website, utilizing social media outlets, and performing search engine marketing. With more marketing outlets used, more people are reached. However, that statement should be heeded with caution because you have to use the marketing outlets […]
The field of marketing is one that is consumer driven. Duh, right? Well, sometimes marketers and even business owners forget just how impactful the voice of the consumer can be. As a full-service marketing firm representing clients from a variety of industries, including but not limited to, family medicine, plastic surgery, reconstructive surgery, dermatology, dentistry, […]