As a full service Atlanta advertising, marketing, and public relations firm we are often presented with the task of “cleaning up” websites done without the thoughtful construction really required to create a website that will draw and retain customers. There are plenty of fly-by-night SEM and SEO companies who advertise promises to get your website on the first page of search engine result pages (SERPS.) Sounds too good to be true right? Well, it typically is just that.
While optimizing your website for search engines is certainly an integral step in website development and web maintenance, it’s important to remember there are other factors involved. Because website design and digital advertising lingo can get a little technical, we’d like to equate the subject to something in which everyone (typically) can relate- FOOD! Ensure that your marketing or web design company adheres to the following recipe for a successful company website. More