It’s finally summertime! McCauley Marketing Services loves the growth, opportunity, and excitement that accompanies a new season. Not so exciting? Repetitive marketing patterns. After a while, marketing can start to feel a little bland. While you can spend hours researching emerging marketing trends to stay ahead of the game, there are often simple tweaks you can make that provide big results. Below, find three simple tips for changing up your marketing that are worth the (minimal) effort.
- Graphics: Get the visual stimulation going. Social media is rapidly changing, with new algorithms consistently adjusting and modifying. Before you know it, your fail-proof posting techniques are null and void. One thing that generally works is entertaining your audience. Creating and sharing graphics on social media is great way to engage your audience. Post graphics to Facebook or Twitter that also work within or are compatible with a blog post. Make sure to provide a link to the corresponding blog, if applicable.
- Headlines: Simply using your blog’s title isn’t enough to get people to click on it. Try some “click-bait” techniques from popular websites and magazines. Formulate questions, use small pieces of information from your content, or start headlines with typical things you’d personally like to click on (i.e. “Everything You Need to Know About _________” or “All About ______”).
- Clean up: Make your website clutter-free. If business is slower in the summer, this is the perfect time to revamp. If your existing web copy isn’t linked properly for SEO, go back through and revise it. Remove social network buttons that you don’t regularly use. Make sure it’s easy to see your newsletter sign up box (email marketing is incredibly effective!) and your search bar is easily findable (if you don’t have a search bar, get one if applicable). Your services should be front and center, delivered with impeccable, error-free copy.