So you have “it” – that singular product or service that you are absolutely sure no one can live without. The problem, of course, is that you have to let everyone know that it exists. That’s where marketing comes in. But before you can even start talking about advertising or public relations tactics, there is […]
You read that right: current statistics indicate that 54,200,000 million pages now exist on Facebook. According to an ongoing study from Socialbakers, the average American likes an average of 70 pages on Facebook—a huge jump compared to the 4.5 average for pages liked in 2009. These 70 pages average more than a post per day. […]
Even at McCauley Marketing Services, we all have not-so-great days. For anyone, a shining sun-filled morning can turn into a dreadful raincloud of an afternoon. But somehow, even on a bad day, a little burst of positive affirmation or observation of encouraging interaction can turn a sour disposition around for many of us. Did you […]
You’ve probably seen them on print marketing pieces or even on billboards: those funky square bar code looking images called QR (quick response) codes. Designed by marketers to illicit an immediate response from consumers, like scanning and linking to a special offer or website, QR codes have been around for several years. Though not always […]
Typically, we learn how to negotiate (to a certain degree) at a young age. For instance, a coworker at McCauley Marketing Services used to write letters to the tooth fairy because she felt she deserved more money based on the size of her tooth and how bad it hurt to pull. While negotiating with the […]