Search engine optimization (SEO) is actually a subcategory of search engine marketing (SEM), but SEO is not the same as SEM. SEM is a type of internet marketing that increases a websites visibility in search engine result pages (SERPs). One way to increase visibility is through search engine optimization. SEO improves a websites ranking in organic (unpaid) search results to increase the site’s traffic. SEM utilizes SEO as well as paid placement (i.e.-paid inclusion, contextual advertising, pay-per-click advertising, etc.).
Q. What are meta tags and are they important?
Meta tags are HTML code placed in a webpage’s “head” area to give search engines information about a website. Some say that meta tags are no longer used by search engines and believe they are a waste of time; however, we believe meta tags are still important and can effect search engine results. Although some meta tags have become obsolete, meta titles and descriptions are still important to search engines. More