As detailed in our blog post The Lost Art of Conversation, nonverbal cues account for 93% of communication according to Albert Mehrabian, Ph.D. Taking it a step further, Mehrabian breaks down communication as 7% from spoken words, 38% from tone of voice, and 55% from visual cues such as facial expressions and posture. When it comes to marketing and public relations, it’s important to understand this communication rule. Your tone of voice and facial expressions should match the words you are speaking. The ability to communicate well is a key part of customer relationship management.
Needless to say, we might need more than the 45% of communication coming from words and tone to understand what this man is trying to communicate, but just for fun, we want you to tell us what you think his facial expression is saying about him. We hope you’ll use this stock photo of the week to remember to be cognizant of nonverbal cues in business communication.