If you haven’t been swept up in the social sharing site Pinterest yet, chances are you’ve at least heard the name in passing. The latest in social media, Pinterest allows users to “pin” pictures of products, crafts, recipes, etc. to “pinboards” that can be shared with other users. It’s almost like Twitter with pictures. Users can organize their pinboards based on subject and can even pin items from websites they like or pictures their friends have pinned.
While it takes a minute to make the connection, this new social platform has the potential to be a great branding tool for businesses. Companies have already begun to take advantage of the opportunities that Pinterest provides them. By posting their products or services in creative ways, they’re drawing the attention of a select Pinterest demographic. Most users are women and range between 25 and 54 years old. That’s not to say that men aren’t interested in the website. More men are using it to check out everything from the latest in cars to vacation locations and men’s fashion.
Companies ranging from HGTV, Nike, and Whole Foods are jumping on to the Pinterest wagon, selling a lifestyle with creative images. Why take advantage of Pinterest? Statistics show that it’s driving traffic to people’s websites with over 10 million registered users. After a photo is pinned to a pinboard, other Pinterest users can click the photo to view the website from which it was originally posted. Not sure how to market using Pinterest? Be creative!
Travel agencies can make location pinboards with all the places to stay and fun things to do in certain vacation destinations. Clothing companies can post outfits created solely from their products. A landscaping business can have exotic plant, spring flower, and vegetable garden pinboards. The possibilities are truly endless. Our client Ballroom Dance Clubs of Atlanta has a Pinterest account in which they pin their favorite dance movies, motivational quotes for dancers, dance fashions, and more!
You can also find “Follow Me on Pinterest” buttons to draw people from your website to your Pinterest boards. People are loving this creative new way to socialize and connect on the web which means it may be worth investing a little bit of time for your company. To stay up to date on the latest social media trends, make sure to follow our blog and sign up for our monthly newsletter. We’re also on Facebook, Twitter, and Google+!