Here’s the scenario: your business is booming and you need to accommodate the new growth by hiring more employees. To some employers, hiring is a dreaded word that means being consumed by resumes and cover letters, searching for the missing piece of your puzzle. Will you choose the right candidate; someone who will get along […]
You’ve probably seen articles about the irony of Google using print advertisements to show the advantage of their online advertising services. If not, Google’s recent ad in Canada’s Globe and Mail newspaper received quite a bit of attention especially after a Globe and Mail reporter, Steve Ladurantaye, tweeted “An ad for Google ads in today’s […]
It’s pretty easy to make something appear better than it actually is through deception. You may remember a time back in elementary school at the lunchroom table when kids would trade lunches with each other because his or her lunch looked more appealing. If you took part in such trade, you probably encountered deceptive marketing, […]
Marketing professionals are always attempting to draw new customers, but without using the proper tools to attract new customers, marketing efforts will be lost. When it comes to advertising, you have to know your target market well enough to know what they would appreciate and match your marketing strategy to their taste. I mean, you […]