In today’s fast-paced, ever-changing global marketplace, customers have more options than ever before. World-wide telecommunication networks and same day delivery services have opened the door to literally millions of different businesses, each competing for a share of customer’s already overburdened attention. Under these conditions, making your message stand out requires a creative and flexible, multi-level […]
At its essence, all marketing hinges on creating a relationship between a business and their customers, and the core of any strong relationship is effective communication. This usually means combining words and images to persuade or evoke specific emotions, but in highly specialized and technical fields like computer applications and health care, the job of […]
Blogging is both one of the most vital and one of the most underestimated marketing tactics today. It can improve your website’s SEO performance, allow you to make a personal, immediate connection with your target audience, and even give you the opportunity to set yourself apart as an authority in your field. However, it is […]
Just a casual glance at any Facebook feed is often enough to make one wonder whether the rules of grammar have become obsolete. In a world where a picture is worth a thousand words, but a Tweet can only be 140 characters, shortcuts in the form of abbreviations and hashtags have become more the rule […]