Whether you are a small company or a huge corporation, managing your web presence effectively is imperative for a successful business strategy. Tracking how people get to your site and what’s performing well is necessary for growth.
If you are already focusing on improving your SEO and SEM, you’re probably familiar with Google Analytics. If not, it may be something you want to consider, Google Analytics is a powerful tool that can track and analyze data about your company’s website. McCauley Marketing Services helps clients in the management and optimization of their company’s website and their overall business strategy through SEO and SEM.
While this is just a nutshell of the information website tracking can provide, Google Analytics has the capability of tracking detailed data such as:
- Visitors: how many people are coming to your site, where they are located, what language they speak, how often they visit your site and what computers and browsers they use to get to the site.
- Keywords and Traffic Sources: how people got to your site and what keywords people search to find you.
- Content: gives you insight on your site’s specific pages. It can help let you know what pages are most popular (and least popular) on your website.
Not only is it necessary to have a web presence but social media is taking a dominant stance in the marketing success of a company. Social media sites such as Facebook, Twitter, Pinterest and Google + allow companies to share information and interact with consumers. Google Analytics has recently set-up new social reports that help measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and ecommerce activities (social media ROI). In short, this report allows you to see at glance how much conversion value is generated from your active social channels. Although analyzing data is no easy task, it is a necessary component of any marketing strategy.
Don’t forget to connect with us through Facebook, Twitter, Pinterest, and Google + for more marketing information and social media news. If you would like to schedule a strategy consultation to discuss services that would best suit your company’s needs please contact us.