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The History of the Google Algorithms and Their Updates
“Google it” is one of the most common phrases we hear daily. Are you craving a good cup of coffee? Just Google “coffee shops near me.” In less than a second, you’ll be presented with coffee shops closest to your location. Google has changed how we search the internet and easily secured its spot as […]
Top 3 Questions to Ask Before Hiring Medical Marketer
So, you’ve decided to hire a medical marketing firm to promote your practice. You’ve made a wise decision. Long gone are the days when word of mouth ruled. Now, almost everything is digital, which can seem overwhelming when trying to promote your brand. And further complicating matters, medical marketing requires a very different advertising approach […]
Google Analytics 4: A Marketing Game Changer
Google Analytics (GA4) is finally here! Designed to be the future of data analytics and measurement, GA4 streamlines the data collection and reporting process to offer business owners, and advertisers improved tracking of customer engagement with websites and apps. For the first time, marketers and business owners can track engagement with websites and apps in […]