Frequently Asked Questions
General Marketing Questions
HEALTHCARE MARKETING & MEDICAL MARKETING
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A: There are actually many different reasons for healthcare marketing. First, even though you may provide a necessity, you still have competitors. When patients are in need of a dentist, a gynecologist, an ophthalmologist, or other provider your marketing needs to showcase your philosophy and your brand. Second, your advertising isn’t exclusively seen by patients – it’s seen by physicians in other specialties who may want to refer their patients to you. Third, many medical offices provide optional procedures in addition to medically necessary ones. For instance, a dermatologist may offer Botox® injections along with treating skin conditions, while a general physician may provide weight loss counseling in addition to addressing illnesses. These are all services that need to be marketed in order to spread the word. Finally, “marketing” means much more than just “advertising”. McCauley Marketing Services can also help with your online reputation management (like finding and responding to patient reviews), internal patient relations, and other measures that help you safeguard your professional reputation.
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