If you’ve read the McCauley Marketing Services blog before, you know the marketing term “second screen.” In case you don’t, let us fill you in: the number of consumers using their mobile devices (i.e., cellular phones or tablets) to communicate and decide where and how to spend their disposable income is growing at a staggering […]
McCauley Services has been fortunate enough to have the opportunity for expansion recently and we’ve received our fair share of cover letters and resumes. Reviewing these materials got us thinking about how similar the components of a successful website design and cover letter/resume are. Doing both of these things well requires writers, applicants, and graphic […]
There was once a time when social media was just that—an online community where people could connect with friends. Now professionals are utilizing social media outlets to market their business and connect with clients. As social media usage increases, the lines between personal and professional lives often become hazy. No matter what your line of […]