There is less than a month of shopping days left before the holidays! If that thought ties your stomach up in knots, then most likely you are either a procrastinator with a long shopping list or a business owner who has only just realized that you need a seasonal marketing strategy. Although the impending gift-giving […]
In the world of social media marketing, two key terms seem to come up more often than any others: “reach” and “engagement.” But some who are new to the game might wonder, what exactly do these two fundamental concepts mean? More specifically, how do they relate? Which is more important? And how do I utilize […]
While market research and planning is important, there is always a degree of trial and error in marketing—after all, the only way to know for certain whether a campaign will be successful is to try it. It’s not uncommon for companies to find that one of their campaigns is much more lucrative than the others, […]
At McCauley Marketing Services, we’re not shy about pointing out how valuable social media can be for a business. But even many companies who post regularly forget about the “social” part—Facebook, Twitter, and similar sites aren’t just one-way communication. Interacting with your consumers as well as with other businesses is a great method of customer […]
Anyone involved in marketing or business development (and especially our team at McCauley Marketing Services) knows the meaning of Francois de La Rouchefoucauld’s famous quote, “The only thing constant in life is change.” Consumers are constantly going through changes in their lives and, as a result, in their buying habits and in the way that […]