One of the most important aspects of writing for marketing and public relations is tailoring your work to the right audience. In most cases, your audience is potential customers (although sometimes you might be primarily targeting a specific demographic or group of them). A press release, on the other hand, is created for the purpose […]
We’ve all heard of false advertising, and many of us have probably even been fooled by false advertisements. Marketing companies and advertisers alike have an obligation to report factual information without stretching the truth, no matter what industry you’re a part of. However, fields like medical marketing and healthcare advertising have more than an ethical […]
Personality types shape businesses. It may seem important not to incorporate personality with business, but that’s not exactly practical. A business’ brand is shaped by products/ services as well as a company’s employees. Considering personality is important when hiring employees and when choosing clients in any business relationship, both of which, you will work with […]