Word of mouth is the oldest and most underrated form of marketing. Businesses that stand the test of time are often those businesses that have long-lasting customers. When a customer falls in love with a business, they are more likely to be loyal to that business long term and more likely to share their experience […]
Before browsing a new store, choosing a new dry cleaner or trying a new restaurant in the neighborhood, you may often read online business reviews to determine which place you should visit. Online reviews can appear everywhere from websites dedicated to reviews like Yelp, Vitals, or CitySearch down to social media with Facebook business pages […]
The field of marketing is one that is consumer driven. Duh, right? Well, sometimes marketers and even business owners forget just how impactful the voice of the consumer can be. As a full-service marketing firm representing clients from a variety of industries, including but not limited to, family medicine, plastic surgery, reconstructive surgery, dermatology, dentistry, […]
As a marketing company with a medical focus, McCauley Marketing Services would like to share some interesting medical trivia we’ve picked up with doing marketing research and strategy: The first breast implants consisted of paraffin injections into the breasts of Japanese women in the 1940’s. Because the waxy substance had a tendency to become lumpy, […]