If social media is part of your marketing strategy, then you already know the value of this emerging trend. At McCauley Marketing Services, we understand the importance of integrating social media with business: allowing companies to connect with current clients and reach new ones instantaneously. However, being engaged with social media is no longer enough. Businesses must also stay current with each new change and functionality of a social media outlet.
You may remember our blog about Facebook’s timeline and how to take advantage of this visual change to benefit your business, or maybe you saw our blog post about Facebook adding promoted posts for business fan pages. With these evolving changes to social media (more specifically Facebook), you may feel left behind. We know that not all updates and new functions are beneficial to your business, but it’s important to at least take note of them. Along with an update that doesn’t benefit your business, there could be five features that are advantageous for your company.
A new feature of Facebook that is worth noting and something the McCauley Marketing team has long predicted being in the works is scheduled posts. This feature allows you to make posts for your business’ page in the future or past. Social media doesn’t shut down at 5pm on Friday, and neither do your customers. With smart phones, tablets, laptops, etc. it’s a 24/7 world in which people are using Facebook, Twitter, and LinkedIn all the time. Scheduling posts in advance can help your audience remain engaged and reminded of what you’re company has to offer.
Don’t forget to connect with us on Facebook, Twitter, Google + and Pinterest for the latest marketing news and information. If you are interested in hearing more about our social media marketing or any of our marketing services please contact us today.