Establishing a logo is an integral part of branding your business or medical practice. When created and implemented well, a logo can serve as the perfect visual representation of your brand in the minds of your customers or patients. But creating the perfect logo for your brand is no simple task. In addition to being […]
Symbols are a part of our everyday lives whether we acknowledge them or not. Symbols help people quickly identify what something is, whether that something is a business, idea, object, etc. A symbol is an easily recognizable representation of a deeper meaning. Marketing and small business professionals often use symbols to represent their business or […]
Every consumer, believe it or not, is a colorist: one who picks and interprets color combinations. Humans innately form associations between certain colors and emotions. Advertising and graphic design harnesses the psychological power of color to lure (and educate) consumers to make a purchase. As we’ve discussed previously on the McCauley Marketing Services blog, emotions […]