The rise of internet marketing in the electronic age has made making a connection with clients easier and more immediate than ever before. The ability to share content instantly on social media networks, and particularly on Facebook, makes it possible to engage in an ongoing dialogue with hundreds or even thousands of past and potential […]
In an age when terms like cyberchondria are becoming commonplace, it probably comes as no surprise that 50% of patients look up their medical providers online before seeking treatment and 40% use physician review websites. What may be surprising, however, are the findings of a new study conducted by Loyola University Medical Center that reveal […]
The Value of Reputation and Crisis Communication Management The moment you become a public relations professional, you also become a firefighter (of sorts.) As the McCauley Marketing Services team has discussed in previous blog posts, managing the online reputation of a small business can be daunting, to say the least. The generation and dissemination of […]