Something that all medical practices know is that the healthcare industry is very competitive. Even if your practice is the best of the best, it’s difficult to be successful and competitive if potential patients aren’t aware of your practice or decide to visit competitors instead. Scenarios like this are where Facebook advertising comes into play. […]
It can be difficult sifting through articles and information online when the language often seems cryptic. Online marketing terms are often shortened, abbreviated, and incorporated in everyday business meetings and articles. Although, this lingo can seem daunting at first, it’s imperative to understand these terms to keep pace in today’s digital marketing arena. McCauley Marketing […]
Is your business contemplating pay-per-click (PPC) advertising? Have you heard of this term but not really sure what it means? We at McCauley Services are here to give you some insight on the world of PPC advertising. Pay-per-click in short is a search engine marketing (SEM) strategy used to direct traffic to your site and […]