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May 25 2012

Putting Your Best Foot Forward: The Similarities between Resumes and Websites and Making Them Work for You

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McCauley Services has been fortunate enough to have the opportunity for expansion recently and we’ve received our fair share of cover letters and resumes. Reviewing these materials got us thinking about how similar the components of a successful website design and cover letter/resume are. Doing both of these things well requires writers, applicants, and graphic […]

May 4 2012

Physicians and Professionals Misusing Social Media

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There was once a time when social media was just that—an online community where people could connect with friends. Now professionals are utilizing social media outlets to market their business and connect with clients. As social media usage increases, the lines between personal and professional lives often become hazy. No matter what your line of […]

November 22 2010

Managing Social Media Accounts for Small Business: A Beginner’s Guide to Maximizing Social Media ROI

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Every business seems to be using social media as a marketing and advertising tool now; however, not everyone is utilizing social media successfully. To a certain extent, social media success can be measured with increased visibility on sites like Facebook and Twitter. The problem is that increased exposure on these sites doesn’t necessarily translate to […]

October 7 2010

You Say Toe-mate-o, I say Toe-ma-toe: Negotiation Tips for Small Business Owners

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Typically, we learn how to negotiate (to a certain degree) at a young age. For instance, a coworker at McCauley Marketing Services used to write letters to the tooth fairy because she felt she deserved more money based on the size of her tooth and how bad it hurt to pull. While negotiating with the […]