small business branding

December 1 2010

Why You Probably Shouldn’t Paint the Town Red: Color Theory for Marketing and Advertising

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Every consumer, believe it or not, is a colorist: one who picks and interprets color combinations. Humans innately form associations between certain colors and emotions. Advertising and graphic design harnesses the psychological power of color to lure (and educate) consumers to make a purchase. As we’ve discussed previously on the McCauley Marketing Services blog, emotions […]

Symbolism in Marketing

Why You Probably Shouldn’t Paint the Town Red: Color Theory for Marketing and Advertising