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McCauley Marketing Services is a full-service advertising and public relations firm that specializes in helping today’s medical professionals and health care practices establish and maintain profitable and long-lasting patient and customer relationships. With more than twenty years of experience in the healthcare industry alone, Beth McCauley leads a dedicated and highly-skilled team of marketing experts to provide responsive website design, SEO, SEM, blog writing, graphic design, and overall marketing strategy out of their Norcross, GA agency office.

At McCauley Marketing Services, we understand that every organization is unique, which is why we take “Customer Relationship Management” to heart. First and foremost, we strive to learn everything there is to know about our clients. Then we analyze your patient or customer demographics as well as your competition, identify your internal and external strengths and weaknesses, and develop customized marketing strategies that allow you to maximize public exposure without sacrificing your valuable time or energy. Our success is solely determined by your success, so we are always devoted to producing the best possible results for you!

Organizing and integrating an effective marketing strategy can often be more than a single member of a busy office staff can comfortably manage. McCauley Marketing Services gives you access to a dedicated team of specialized and experienced professionals who have years of experience working in the medical industry.  We understand patient confidentiality laws and know how to seamlessly combine traditional marketing methods with the latest digital marketing strategies. Encompassing everything from website design and maintenance to medical services consulting and training, our fully comprehensive 4-step approach to healthcare marketing includes:

 

  • We thoroughly examine every detail of your medical practice or company, including staff and patient retention, your industry at-large, and your competitors to gain a thorough understanding of your practice’s strengths, patient demographics, and office flow. This helps us determine what makes you stand apart so that we can create a marketing strategy that meets your individual needs and helps increase profitability.

  • Conditions are always changing, so research has to be an ongoing process, especially in healthcare marketing and public relations. We continuously evaluate and re-evaluate Industry trends and demographics, as well as the newest marketing approaches, so that we can determine whether our advertising strategy is working for you or if additional adjustments need to be made.

  • Whether you want to solidify your branding, expand your current patient or customer base, become more engaged with your existing patients or customers on social media, increase profitability, or accomplish all of the above, our marketing experts will be available to guide you towards the marketing strategy to best help make your goals a reality.

  • Even after your new marketing strategy has been put into practice, we will continue to monitor your progress to determine which strategies are the most successful with your patients or customers. Using web tracking, call tracking, and profit and loss tracking, we can efficiently troubleshoot any problems that arise, altering your marketing strategy whenever necessary to maximize your success.

We understand that no one knows your business or health care practice like you do, which is why we always encourage our clients provide their own feedback. Our uniquely client-centered approach gives us the ability to adapt our marketing efforts to meet the demands of constantly-changing business and healthcare climates. For nearly twenty years, the team at McCauley Marketing Services has enjoyed serving a variety of clients and watching them grow to become thriving health care practices and businesses with exemplary reputations. Take a moment and browse answers to some of the most frequently asked medical marketing questions, peruse our extensive collection of blog articles, or look over some of our past public relations campaigns. You can see how much we value the quality of our clients’ reputations and the material we create to represent them.

To get started, please contact McCauley Marketing Services and schedule an appointment for a complimentary marketing analysis today!

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Please click below for general inquiries, questions or if you wish to schedule a strategy consultation. We look forward to hearing from you!