McCauley Marketing Services is a full-service healthcare marketing and public relations firm that specializes in helping today’s medical professionals and health care practices establish and maintain profitable and long-lasting patient and customer relationships. We understand that every organization is unique and we take “Customer Relationship Management” to heart. That’s why we focus, first and foremost, on learning everything there is to know about our clients. We analyze your patient or customer demographics as well as your competition, identify your internal and external strengths and weaknesses, and develop customized marketing strategies that allow you to maximize public exposure without sacrificing your valuable time or energy. Our success is solely determined by your success, so we are always devoted to producing the best possible results for you!
The McCauley Marketing Services team is made up of specialized and experienced professionals that can assist you with virtually every aspect of your business plan, from combining traditional advertising strategies with the latest digital marketing techniques to helping you establish and maintain internal patient programs. We offer an extensive menu of services that include:
- Consulting and Training
- Strategy Development and Tracking
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Writing and Copywriting
- Website Design and Maintenance
- Graphic Design
- Social Media Management
- Video Editing and Management
- Customer Relationship Consultation
- Public Relations Management
- Print Management
Our client-centered approach gives us the ability to adapt our marketing efforts to meet the demands of constantly-changing business and healthcare climates. For nearly twenty years, the team at McCauley Marketing Services has enjoyed serving a variety of clients and watching them grow to become thriving health care practices and businesses with exemplary reputations.
By combining exhaustive industry research with years of hands-on marketing and public relations experience, McCauley Marketing Services creates customized, fact-based strategies that generate real results. Take a moment and browse answers to some of the most frequently asked marketing questions, peruse our extensive collection of articles, or look over some of our past public relations campaigns. You can see how much we value the quality of our clients’ reputations and the material we create to represent them.
To get started, please contact our office and schedule an appointment for a complimentary marketing analysis today!
With people watching more than 100 million hours of video on Facebook and nearly five billion video views on YouTube daily, it is clear that video marketing has definitely taken the social media world by storm. Given its amazing popularity, many small businesses and health care practices are interested in taking advantage of this platform, […]
Over the last few years, social media marketing has gone from a helpful tool to a foundational marketing component for businesses and organizations of all shapes and sizes. This is especially true for healthcare providers and medical professionals who have a unique need to connect and maintain relationships with their patients. When used correctly, but […]
You’ll hear it time and time again – customer service is one of the most (if not the most) important factor in a consumer’s decision about whether to return to a business. It’s no surprise either, because we all want to be treated with respect and to enjoy a positive experience. However, many medical professionals […]
Establishing a logo is an integral part of branding your business or medical practice. When created and implemented well, a logo can serve as the perfect visual representation of your brand in the minds of your customers or patients. But creating the perfect logo for your brand is no simple task. In addition to being […]
In the fast-paced world of online marketing, content is certainly king. This fact has remained consistent for over twenty years. Regularly churning out high-quality, engaging content will endear you to your built-in customer or patient base and new prospective leads, as well as the all-important search engine optimization (SEO) algorithms. But producing, organizing, and managing […]
No matter what industry you are in, one of the toughest things about marketing your business or practice is generating new leads. That’s part of what makes social media marketing such an enticing and necessary tool. With so much of the world constantly interacting via social media, an effective social media marketing strategy can attract […]
There’s never a dull day at McCauley Marketing Services. We’re always pushing our creativity to the limits and working as a team to find ways to get our clients noticed while staying true to their brand and their image, and that leads to a workplace full of exciting new projects and, of course, laughter along […]
One of the most important aspects of writing for marketing and public relations is tailoring your work to the right audience. In most cases, your audience is potential customers (although sometimes you might be primarily targeting a specific demographic or group of them). A press release, on the other hand, is created for the purpose […]
Why is it that people put so much effort, time, and money into appearance? Because we want to present the best versions of ourselves from the very first impression. The same is true in business, and all the elements of your company’s “appearance” (logo, website, brochures, office design, etc.) make up your brand. But sometimes, […]