Writing and Copywriting Services
Good marketing is all about communication, and at McCauley Marketing Services we work to help you establish an ongoing dialogue with your customers or patients. However, whether you communicate in person, through print and video advertising, or through digital marketing like social media, it all falls apart unless you actually have something of value to say. That’s where the art of copywriting comes in. All of the advertising and promotional materials that represent you, including the text on brochures, billboards, websites, emails, advertisements, catalogs, and more, are all drafted, proofread, and edited by one or more of the experienced writers that make up the core of the McCauley Marketing Services staff.
Like the best news reporting, medical copywriting must responsibly educate the public. It needs to fully explain the often complex, research-based opinions of medical professionals in language that the average person can understand. However, this is only the tip of the iceberg. The goal of copywriting is also to encourage the reader to take action, usually in the form of purchasing, opting-in, or engaging with a product, service, or company. As the possibilities of digital communication increase, copywriters can also be called upon to:
- Research and write regular posts for a variety of social media platforms
- Construct and implement e-mail advertising campaigns
- Produce the content that people read when they visit a company website
- Publish regular blog articles to inform people about new medical developments
- Construct responses to patient comments that have been posted to review sites
- Produce internal educational and technical documents
Simply producing copy, however, is only part of the story. McCauley Marketing goes a step further by tailoring the written voice, or style, of the text so that it faithfully resonates with your individual brand identity. First, we do extensive, thoughtful research, either in personal interviews or by combing through published academic articles and other reliable sources, so that we can write about specialized and technical topics with authority. Then we collaborate with you to present that information in a way that fits your professional philosophy. We work closely with graphic artists to choose images and format ads that blend into a seamless whole. Finally, because we are thoroughly versed in all of the legal intricacies of different fields, like HIPAA privacy laws in the medical field or copyright laws in marketing, we can help ensure that our clients are protected from any problems down the line.
Ultimately, the experienced staff at McCauley Marketing Services will work with you to establish a personalized voice for your company or medical practice that strikes exactly the tone you want while maximizing your exposure and profitability.