Making the Most of Summer Events
Now that more events are here again and life is on its way back to “normal” compared to the height of the COVID-19 pandemic, we expect this summer to be packed with community events. Art shows, festivals, and more that welcome local vendors are terrific opportunities to market your business…but only if you know how […]
Building Trust in Healthcare Marketing
In nearly every industry, customers are tired of ads and marketers need to use more organic ways to spread our message and engage consumers. In the healthcare industry, though, this challenge is on an entirely different level. As marketers who specialize in healthcare, we frequently hear our new clients express concerns about marketing. They’re physicians […]
Trick or Treat: Is Your Marketing Strategy Helping or Hurting Your Business?
If you’re a business owner, you probably have an understanding of different marketing strategies and practices. Chances are that you’ve implemented a few. However, if you aren’t getting the results you expected, it might be a sign that your marketing efforts are harming your business rather than helping it. To help, the experts at McCauley […]
3 Signs Your Staff Needs Re-Training
For all intents and purposes, your employees are your business. When an employee communicates with a customer, the customer views it as information coming from your business, not from a singular person. This is why it is so vital that your employees have accurate, up-to-date information and skills. Not only could you lose business if […]