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As much as we all love the holidays, this season is also a reminder that the end of the year is quickly arriving. Year-end is a busy time for business owners in any industry because you’re trying to plan ahead and start the next year on a strong, focused note. That includes creating a plan […]
With people watching more than 100 million hours of video on Facebook and nearly five billion video views on YouTube daily, it is clear that video marketing has definitely taken the social media world by storm. Given its amazing popularity, many small businesses and health care practices are interested in taking advantage of this platform, […]
Over the last few years, social media marketing has gone from a helpful tool to a foundational marketing component for businesses and organizations of all shapes and sizes. This is especially true for healthcare providers and medical professionals who have a unique need to connect and maintain relationships with their patients. When used correctly, but […]
You’ll hear it time and time again – customer service is one of the most (if not the most) important factor in a consumer’s decision about whether to return to a business. It’s no surprise either, because we all want to be treated with respect and to enjoy a positive experience. However, many medical professionals […]
Establishing a logo is an integral part of branding your business or medical practice. When created and implemented well, a logo can serve as the perfect visual representation of your brand in the minds of your customers or patients. But creating the perfect logo for your brand is no simple task. In addition to being […]
In the fast-paced world of online marketing, content is certainly king. This fact has remained consistent for over twenty years. Regularly churning out high-quality, engaging content will endear you to your built-in customer or patient base and new prospective leads, as well as the all-important search engine optimization (SEO) algorithms. But producing, organizing, and managing […]