mar ˑ ket ˑ ing | noun | \ˈ mär-kǝ-tiŋ : the action or business of promoting and selling products or services, including market research and advertising. Remember the days when coupon mailers and word of mouth once ruled marketing and advertising efforts? It’s evident that a lot of change has occurred over the past […]
In the age of modern internet marketing and non-stop social media engagement, maximizing a website’s ranking on search engines like Google could not be more vital. According to Retailing Today, eighty-one percent of consumers go online before heading out to a store, and this doesn’t even take into account the rapid rise of purely electronic […]
From developing innovative graphics and content for print/web advertising to handling reputation management and customer relations, McCauley Marketing Services is proud to help our clients build comprehensive marketing strategies that have achieved consistently exceptional results over this past year. As 2015 comes to a close and we all look forward to enjoying some much-deserved time […]
Businesses all over America, from the largest mega-chains to the most humble mom-and-pop stores, anxiously look forward each year to the frenzy of consumer purchasing that we all know as Black Friday. But according to Reuters, early data seems to indicate that Black Friday shopping numbers came up short for a lot of major stores […]
As the calendar winds down into the last few months of 2015, we find ourselves once again heading into that busy holiday season. With all the extra preparations and tasks on our to-do lists, it can be tempting to take your foot off the gas when it comes to your marketing efforts. But as much […]