So, you’ve decided to hire a medical marketing firm to promote your practice. You’ve made a wise decision. Long gone are the days when word of mouth ruled. Now, almost everything is digital, which can seem overwhelming when trying to promote your brand. And further complicating matters, medical marketing requires a very different advertising approach […]
What are the elements of a robust healthcare marketing plan? Is it an engaging newsletter sent out monthly? How about a website that tracks your audience and has a high conversion rate? It may be your fantastic blog posts or video that see increased engagement and reposts. All of these things and more can form […]
For any healthcare practice, one of the most important ways to stabilize and grow your revenue is to avoid taking the patient base that you worked so hard to earn for granted. Don’t assume that they will remain loyal patients. You need to provide the best possible customer service, actively engaging them, talking with them, […]