It takes a great deal of time, effort, and money to get a new patient to visit your medical practice. So why not do everything you can to retain that patient? There are many things that help improve patient retention, but efficiency is an important one. Efficiency is critical for medical practices, no matter their […]
There are many factors that make the difference between a successful marketing strategy and an ineffective one. Your marketing strategy needs to be research-based, well-budgeted, thoroughly planned, executed with craft and expertise, and effectively tracked. Having a balanced strategy and distributing your efforts well across a variety of marketing avenues is vital for success. How […]
For any healthcare practice, one of the most important ways to stabilize and grow your revenue is to avoid taking the patient base that you worked so hard to earn for granted. Don’t assume that they will remain loyal patients. You need to provide the best possible customer service, actively engaging them, talking with them, […]
Email marketing has long been a cornerstone of digital marketing. It’s inexpensive, it’s often very effective, and it’s not incredibly time-consuming. Of course, it requires specific skills and strategic planning to make your emails as effective as they can be, and you can tell whether they’re working based on your email platform’s metrics. One metric […]
Now that we’re halfway through September, the earliest signs of fall have started to appear. The holidays may feel a long way off, but in truth, now is the time to start putting together your promotions for the holidays. In fact, as our marketing experts at McCauley Marketing Services have experienced first-hand, there are several […]