Today, businesses and medical practices have more opportunity than ever before to reach new customers, clients, or patients online. But when these new leads first lay eyes on your company, what is it that they see? In many cases, it’s the reviews that you have received in the past on platforms like Google, Yelp, and […]
The term AI (artificial intelligence) is ubiquitous now. What was once just a technological curiosity is now everywhere in areas as wide ranging as manufacturing, academia, healthcare, and yes, business. And this does include marketing. AI is not a catch-all term and there are different ways this technology can be harnessed and utilized in the […]
There is no getting around it – in 2025, life exists largely online. It is impossible to manage a healthcare practice without electronic systems. While computers and the internet have made life easier in many ways, they also expose us to dangers and malicious actors who abuse these systems for their financial gain. Attacks against […]
For many companies and industries these days, “digital marketing” might as well just mean marketing in general due to how resources and budgets are allocated for this. We get it, these are the times we’re living in. However, focusing on digital marketing shouldn’t preclude your business from doing away with more traditional marketing methods entirely. […]
So, you’ve decided to hire a medical marketing firm to promote your practice. You’ve made a wise decision. Long gone are the days when word of mouth ruled. Now, almost everything is digital, which can seem overwhelming when trying to promote your brand. And further complicating matters, medical marketing requires a very different advertising approach […]