In the wake of the recent FIFA corruption and bribery scandal, customers are threatening boycotts of FIFA’s major sponsors, leaving some of the world’s best known brands scrambling to address a potential world-wide public relations backlash. While there is still some question as to whether or not this scandal, which is so unlike any we’ve […]
Many business owners (often after frustrating hours spent searching through self-teaching design manuals and struggling with writing code) find themselves wondering, “How much does the design of my website really matter? Does it actually have an impact on whether my website will bring in customers?” At McCauley Marketing Services, we’ve seen the answer to this […]
At McCauley Marketing Services, we’re not shy about pointing out how valuable social media can be for a business. But even many companies who post regularly forget about the “social” part—Facebook, Twitter, and similar sites aren’t just one-way communication. Interacting with your consumers as well as with other businesses is a great method of customer […]
Anyone involved in marketing or business development (and especially our team at McCauley Marketing Services) knows the meaning of Francois de La Rouchefoucauld’s famous quote, “The only thing constant in life is change.” Consumers are constantly going through changes in their lives and, as a result, in their buying habits and in the way that […]
Take a moment to think about your day. Perhaps you have the news on TV while you’re getting ready in the morning. Then you listen to the radio on your way to work. For many of us, a large part of the work day is spent working on the computer and online. Then you listen […]