Ask anyone familiar with search engine optimization (SEO) and search engine marketing, and they’ll tell you that pleasing the all-important Google search algorithm is like trying to hit a constantly moving target. The algorithm is a living thing, subject to regular updates that are made in order to adapt to technological advancements and improve the […]
Search engine optimization is one of the most critical pieces in a digital marketing strategy. Even with plenty of ads, a strong social media presence, and more, a large number of your new clients or patients will find you using one tool: a search engine. Your competitors are trying to rank high for the same […]
Invariably, if someone mentions the term “search engine optimization,” most people’s first thoughts will go to keywords. That isn’t wrong – keywords are a major cornerstone of SEO and they’re an important way to allow search engines to categorize your page correctly and get it in front of the right searchers. But SEO is far […]
Search engine optimization is one of the cornerstones of any company’s digital marketing strategy today because it’s the only way new customers or patients will find your website. But how do you know if your SEO strategy is doing its job or if it’s letting you down? A robust SEO strategy is complex and constantly […]
For any healthcare practice, your practice website should be the cornerstone of your marketing strategy. It’s the digital “home” where patients find out everything they want to know about your practice and ultimately decide if it’s the right fit for them. Does your website have everything it needs to turn visitors into lifelong patients? Making […]