With more than 2.5 billion active users, YouTube has become one of the most influential platforms in the digital landscape. As the second-most visited website in the world—behind only Google—YouTube offers enormous potential for businesses and brands to reach and engage audiences through video marketing content. But success on YouTube requires more than just uploading […]
Ask anyone familiar with search engine optimization (SEO) and search engine marketing, and they’ll tell you that pleasing the all-important Google search algorithm is like trying to hit a constantly moving target. The algorithm is a living thing, subject to regular updates that are made in order to adapt to technological advancements and improve the […]
Today, businesses and medical practices have more opportunity than ever before to reach new customers, clients, or patients online. But when these new leads first lay eyes on your company, what is it that they see? In many cases, it’s the reviews that you have received in the past on platforms like Google, Yelp, and […]
The term AI (artificial intelligence) is ubiquitous now. What was once just a technological curiosity is now everywhere in areas as wide ranging as manufacturing, academia, healthcare, and yes, business. And this does include marketing. AI is not a catch-all term and there are different ways this technology can be harnessed and utilized in the […]
It takes a great deal of time, effort, and money to get a new patient to visit your medical practice. So why not do everything you can to retain that patient? There are many things that help improve patient retention, but efficiency is an important one. Efficiency is critical for medical practices, no matter their […]