Simple Tips to Help Promote Your Blog Content
Creating and maintaining a blog is a necessity in the world of healthcare marketing. Your business blog provides a simple, free, and effective way to communicate valuable information to current and prospective patients, clients, or customers. Blogging allows you to go more in-depth and provide thorough, informative content about who you are, specific services or products you offer, trends within your industry or anything else you feel is important. However, successful blogging takes more than just writing engaging content. Your blog posts can be amazing, but if they aren’t generating traffic, it likely won’t matter much. With this in mind, here are a few tips on how to effectively promote your blog content to help increase the visibility and impact of your posts:
Optimize Your Blog Content for Search Engines
Keep search engine optimization (SEO) practices in mind when creating your blog content. Be aware that effective search engine marketing must adhere to certain rules and regulations. Although search algorithms are subject to regular change, some tried and true methods for increasing the visibility will be consistently beneficial. Identify target keywords and phrases and make use of them throughout your blog posts. Come up with a clever title for your post that includes one of your targeted keywords. Write an intriguing meta description of your blog posts that accurately describes your post and may compel a reader to click. Use links with keywords as anchor text to help guide readers to more helpful, relevant content website content.
Integrate Your Blog Posts with Your Social Media
Sharing all of your blog posts on various social media channels like Facebook and Twitter can be a great (and free) way to spread your message as far as possible. If you don’t mind spending a little extra money, we recommend “boosting” your blog posts with modestly paid promotions. Promoting your posts can provide additional reach outside of your follower base and serve as a great bridge to potential new readers unfamiliar with your brand.
Utilize Your Email List
Much like social media, using your in-house list of email contacts can help get your blog content in front of readers who already have a connection to your brand. However, we don’t recommend simply emailing out links to your blog posts. A bit more tact and strategy are required. Try using an RSS-to-email feature that can simply automate blog post deliveries to your readers. When publishing a new blog post, make sure the formatting is clean, simple, and mobile-friendly. Provide links for email recipients to enable hassle-free sharing to social networks directly from the e-blast. Lastly, include a blogroll with easily accessible links of your recent blog posts in your newsletter or other promotional emails. Outsourcing your email marketing to marketing professionals can help.
These tips should serve as a good start for any business or medical practice trying to increase the visibility of their blog content. When it is written-well and promoted successfully, your blog can serve as an excellent marketing tool and a great way to show off more of your knowledge, expertise, and personality. For more information on content marketing or if you would like to schedule a consultation with our marketing professionals, please contact McCauley Marketing Services today. Don’t forget to follow us on Facebook, Twitter, and Google+ for even more tips, news, recommendations, and more.