small business marketing with coupons

October 19 2010

Online Couponing: Is It Really a Profitable Tool for Small Business Owners?

In The News business strategy and marketing principles, Customer Relationship Management, Daily Deals, Groupon, Living Social, McCauley Marketing Services, online coupon smartphone applications, online coupon websites, Scoutmob, screenwerk.com, small business marketing with coupons

The popularity of online coupon websites and smartphone applications, like Groupon, Living Social, Daily Deals, and Scoutmob (just to name a few) is growing-fast. Businesses use these sites to extend impressive discounts from 50 to 70% or more off to customers, and gain (theoretically) a larger customer base in return. This advertisement option is very […]

Digital Deals Offer Retailer’s Advertising Boost as Disposable Incomes Remain Low

Since the introduction of the IPhone and Apple’s apparent digital universe take-over, a new digital advertising niche has emerged and exploded: smart phone couponing. Companies like ScoutMob, Groupon Inc., and MyDailyThread LLC have created systems for smart phone users to enjoy major (as in 50% and more) discounts on retail goods and services. Users simply […]