Business Analysis – We will thoroughly examine every detail of your company AND your competitors, as well as the market at large and any factors that may influence or delay your success. Once our research is compiled, we will then strategically analyze each element of your business in order to determine the most effective marketing strategy for your individual needs.
Research – Research is a continuous process, especially in marketing and public relations. As we develop advertisements and complete diverse initiatives, we will evaluate their results and alter your strategy accordingly. Each advertising venue is different and requires a thoughtful approach. The same ad will not necessarily work in every publication or medium. Demographics must be studied to determine if an advertising choice is suitable for your needs. Thorough research and subsequent analysis is necessary to evaluate and re-evaluate the demographics presented with each advertisement and communication choice.
Advice – Based on the results of our analysis, we will design your custom marketing strategy to help guide you towards what we feel is the road to expanding your customer base, keeping your existing customers, increasing your profits and strengthening your overall success. This advice is never one-sided! We present our plan to you and you are encouraged to provide your own thoughts and opinions. Once we discuss your strategy, we formulate a plan and timeline to ensure we stay on track.
Tracking – A subset of our researching efforts, tracking enables us to further understand whom our marketing labors are reaching and how we can alter our future marketing avenues to maximize effectiveness. Our tracking services consist of both web tracking and call tracking so we can efficiently trouble-shoot and maximize your company’s success.
With people watching more than 100 million hours of video on Facebook and nearly five billion video views on YouTube daily, it is clear that video marketing has definitely taken the social media world by storm. Given its amazing popularity, many small businesses and health care practices are interested in taking advantage of this platform, […]
Over the last few years, social media marketing has gone from a helpful tool to a foundational marketing component for businesses and organizations of all shapes and sizes. This is especially true for healthcare providers and medical professionals who have a unique need to connect and maintain relationships with their patients. When used correctly, but […]
You’ll hear it time and time again – customer service is one of the most (if not the most) important factor in a consumer’s decision about whether to return to a business. It’s no surprise either, because we all want to be treated with respect and to enjoy a positive experience. However, many medical professionals […]