Business Analysis – We will thoroughly examine every detail of your company AND your competitors, as well as the market at large and any factors that may influence or delay your success. Once our research is compiled, we will then strategically analyze each element of your business in order to determine the most effective marketing strategy for your individual needs.
Research – Research is a continuous process, especially in marketing and public relations. As we develop advertisements and complete diverse initiatives, we will evaluate their results and alter your strategy accordingly. Each advertising venue is different and requires a thoughtful approach. The same ad will not necessarily work in every publication or medium. Demographics must be studied to determine if an advertising choice is suitable for your needs. Thorough research and subsequent analysis is necessary to evaluate and re-evaluate the demographics presented with each advertisement and communication choice.
Advice – Based on the results of our analysis, we will design your custom marketing strategy to help guide you towards what we feel is the road to expanding your customer base, keeping your existing customers, increasing your profits and strengthening your overall success. This advice is never one-sided! We present our plan to you and you are encouraged to provide your own thoughts and opinions. Once we discuss your strategy, we formulate a plan and timeline to ensure we stay on track.
Tracking – A subset of our researching efforts, tracking enables us to further understand whom our marketing labors are reaching and how we can alter our future marketing avenues to maximize effectiveness. Our tracking services consist of both web tracking and call tracking so we can efficiently trouble-shoot and maximize your company’s success.
One of the most important aspects of writing for marketing and public relations is tailoring your work to the right audience. In most cases, your audience is potential customers (although sometimes you might be primarily targeting a specific demographic or group of them). A press release, on the other hand, is created for the purpose […]
Why is it that people put so much effort, time, and money into appearance? Because we want to present the best versions of ourselves from the very first impression. The same is true in business, and all the elements of your company’s “appearance” (logo, website, brochures, office design, etc.) make up your brand. But sometimes, […]
Getting an efficient, informative, and attractive website launched is a huge step in your company’s marketing process. These days, the web is the first place most people turn to for information, and you want your business to be easy to find, in a way that also leaves a great first impression. The journey toward getting […]