Business Analysis – We will thoroughly examine every detail of your company AND your competitors, as well as the market at large and any factors that may influence or delay your success. Once our research is compiled, we will then strategically analyze each element of your business in order to determine the most effective marketing strategy for your individual needs.
Research – Research is a continuous process, especially in marketing and public relations. As we develop advertisements and complete diverse initiatives, we will evaluate their results and alter your strategy accordingly. Each advertising venue is different and requires a thoughtful approach. The same ad will not necessarily work in every publication or medium. Demographics must be studied to determine if an advertising choice is suitable for your needs. Thorough research and subsequent analysis is necessary to evaluate and re-evaluate the demographics presented with each advertisement and communication choice.
Advice – Based on the results of our analysis, we will design your custom marketing strategy to help guide you towards what we feel is the road to expanding your customer base, keeping your existing customers, increasing your profits and strengthening your overall success. This advice is never one-sided! We present our plan to you and you are encouraged to provide your own thoughts and opinions. Once we discuss your strategy, we formulate a plan and timeline to ensure we stay on track.
Tracking – A subset of our researching efforts, tracking enables us to further understand whom our marketing labors are reaching and how we can alter our future marketing avenues to maximize effectiveness. Our tracking services consist of both web tracking and call tracking so we can efficiently trouble-shoot and maximize your company’s success.
The world of marketing can be complex and fast-paced, which means that people often need to be able to express detailed and complicated ideas quickly, particularly when it comes to specialized fields like social media and internet advertising. This constant need for efficient communication has spawned a whole lexicon of acronyms that are used every […]
Here at McCauley Marketing Services, we spend a lot of time sorting through stock photos. Finding the right image to accompany a blog, social media post, newsletter, or other project can be a great way to capture the attention of whomever it is that you want to engage with your content. Though stock image libraries […]
A huge part of growing any business is attracting potential new customers or clients to your website. And these days, people are far more likely to find your site via a search engine than by any other means. That’s why it’s so important for your business website to have a healthy presence on the most […]